Deseret Bookshelf Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Deseret Bookshelf’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Deseret Bookshelf.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Deseret Bookshelf

App Name : Deseret Bookshelf

Logo

Deseret Bookshelf-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Deseret Book

Publisher : MakeupPlus,AirBrush: Easy Photo Editor

Total creative ads during the time period : 65

Duration : 1,832

Popularity : 29,927

2. Deseret Bookshelf’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Deseret Bookshelf in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Deseret Bookshelf in the recent period. As of 2020-09-02, among the Deseret Bookshelf‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 65.0%, Carousel category’s proportion is 15.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, Deseret Bookshelf’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 48.07%,

Audience Network’s proportion is 21.8%,

Instagram’s proportion is 21.8%,

Messenger’s proportion is 8.33%,

’s proportion is .

In the date of 2020-09-02, Deseret Bookshelf‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of Deseret Bookshelf

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Deseret Bookshelf. We can see some advertising trends.

Top 1 Ad Creative of Deseret Bookshelf

Ad Details :

Headline :Try Bookshelf Plus

Text :Bookshelf PLUS gives you unlimited access to Deseret Book’s complete library of LDS audiobooks and talks PLUS over 2,500 ebooks. Try it free for 30 days.

Top 2 Ad Creative of Deseret Bookshelf

Ad Details :

Headline :Try Bookshelf Plus

Text :Bookshelf PLUS gives you unlimited access to Deseret Book’s complete library of LDS audiobooks and talks PLUS over 2,500 ebooks. Try it free for 30 days.

Top 3 Ad Creative of Deseret Bookshelf

Ad Details :

Headline :Try Bookshelf Plus

Text :Bookshelf PLUS gives you unlimited access to Deseret Book’s complete library of LDS audiobooks and talks PLUS over 2,500 ebooks. Try it free for 30 days.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 364 323 277
Popularity 999 997 987
Dimensions 1200 x 628 1080 x 1080 1302 x 1308
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 2 2
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Deseret Bookshelf in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Deseret Bookshelf’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Deseret Bookshelf, you can click the app name below to view related reports.