Despegar: Vuelos y Hoteles Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Despegar: Vuelos y Hoteles's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Despegar: Vuelos y Hoteles.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Despegar: Vuelos y Hoteles
App Name : Despegar: Vuelos y Hoteles
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Despegar.com
Publisher : Fotor - Photo Editor&Collage,Instagram,GulogGratis,OLX Classifieds,Montage Video Musique,MakeupPlus - Virtual Makeup,MySQL QueryDB Client,Un día más culto
Total creative ads during the time period : 4,324
Duration : 2,029
Popularity : 416,554
Check ASO Keywords of Despegar: Vuelos y Hoteles
2. Despegar: Vuelos y Hoteles’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Despegar: Vuelos y Hoteles in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Despegar: Vuelos y Hoteles in the recent period. As of 2021-03-16, among the Despegar: Vuelos y Hoteles‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Despegar: Vuelos y Hoteles's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.03%,
Audience Network's proportion is 24.99%,
Instagram's proportion is 24.99%,
Messenger's proportion is 24.98%,
's proportion is .
In the date of 2021-03-16, Despegar: Vuelos y Hoteles‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Despegar: Vuelos y Hoteles
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Despegar: Vuelos y Hoteles. We can see some advertising trends.
Top 1 Ad Creative of Despegar: Vuelos y Hoteles
Ad Details ：
Headline ：Tu App Compañera
Text ：
Top 2 Ad Creative of Despegar: Vuelos y Hoteles
Ad Details ：
Headline ：Despegar
Text ：¡Encuentra tu próximo Viaje! Descarga la App de Despegar y activa las notificaciones para...
Top 3 Ad Creative of Despegar: Vuelos y Hoteles
Ad Details ：
Headline ：Despegar: tus viajes, únicos
Text ：¡Encontrá tu próximo Viaje! Descargá la App de Despegar y activá las notificaciones para...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 180 | 281 | 221 |
| Popularity | 991 | 972 | 947 |
| Dimensions | 400 x 400 | 400 x 400 | 750 x 750 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 2 |
| Countries | Colombia,United States,Australia | Colombia,Mexico,Chile,Panama,Venezuela,Cuba,Argentina,Spain,Paraguay,Peru | Panama,Cuba,Venezuela,Spain,Argentina,Mexico,Paraguay,Peru,Colombia,Chile |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Despegar: Vuelos y Hoteles in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Despegar: Vuelos y Hoteles's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Despegar: Vuelos y Hoteles, you can click the app name below to view related reports, or you can find more info in ASOTools.