Destiny Child Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Destiny Child's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Destiny Child.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Destiny Child
App Name : Destiny Child
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : SHIFTUP
Publisher : Instagram,Facebook,YouCam Perfect - Best Photo Editor & Selfie Camera,Treehouse Table,TalkU Free Calls +Free Texting +International Call,Rorys Restaurant Origins - Culinary School
Total creative ads during the time period : 542
Duration : 824
Popularity : 173,267
Check ASO Keywords of Destiny Child
2. Destiny Child’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Destiny Child in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Destiny Child in the recent period. As of 2021-03-15, among the Destiny Child‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 58.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 37.5%, Carousel category's proportion is 4.17%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Destiny Child's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.4%,
Messenger's proportion is 21.62%,
Instagram's proportion is 21.6%,
Audience Network's proportion is 21.38%,
's proportion is .
In the date of 2021-03-15, Destiny Child‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Destiny Child
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Destiny Child. We can see some advertising trends.
Top 1 Ad Creative of Destiny Child
Ad Details ：
Headline ：Come destroy your enemies!
Text ：Are you ready to unlock hundreds of characters and be the master tactician in the entire universe? Do you have what it takes?
Top 2 Ad Creative of Destiny Child
Ad Details ：
Headline ：Come destroy your enemies!
Text ：Are you ready to unlock hundreds of characters and be the master tactician in the entire universe? Do you have what it takes?
Top 3 Ad Creative of Destiny Child
Ad Details ：
Headline ：Come destroy your enemies!
Text ：Are you ready to unlock hundreds of characters and be the master tactician in the entire universe? Do you have what it takes?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 159 | 159 | 159 |
| Popularity | 978 | 978 | 978 |
| Dimensions | 1200 x 628 | 426 x 240 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Germany,Australia,United States,France,United Kingdom,Canada | United Kingdom,United States,Canada,Germany,France,Australia | Australia,France,Canada,Germany,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Destiny Child in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Destiny Child's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Destiny Child, you can click the app name below to view related reports, or you can find more info in ASOTools.