The Wall Street Journal. Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Wall Street Journal.'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Wall Street Journal..
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Wall Street Journal.
App Name : The Wall Street Journal.
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Twitter
Developer : Dow Jones & Company, Inc., publisher of The Wall Street Journal.
Publisher : Instagram,Facebook,Car Driving Simulator: SF,Prison Break- Stickman Edition,Ygopro,Drift Mania Championship - 2,Soccer Star 2018 World Legend,Drift Mania Championship
Total creative ads during the time period : 7,257
Duration : 2,373
Popularity : 829,209
Check ASO Keywords of The Wall Street Journal.
2. The Wall Street Journal.’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Wall Street Journal. in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Wall Street Journal. in the recent period. As of 2021-03-15, among the The Wall Street Journal.‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The Wall Street Journal.'s the proportion of networks impressions are placed like this:
Facebook's proportion is 92.72%,
Instagram's proportion is 4.71%,
Google Ads(Admob)'s proportion is 2.57%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, The Wall Street Journal.‘s network with the most ads is Instagram and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of The Wall Street Journal.
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Wall Street Journal.. We can see some advertising trends.
Top 1 Ad Creative of The Wall Street Journal.
Ad Details ：
Headline ：Loathe Your Loved One’s Politics? Here’s Some Advice
Text ：It feels harder than ever to interact with people who have vastly different political views. Should you avoid the topic? Is it even possible to sway someone’s opinion? We asked a psychologist.
Top 2 Ad Creative of The Wall Street Journal.
Ad Details ：
Headline ：2021 Best Colleges in America: Harvard Leads the University Rankings
Text ：The Ivy League crowds the top 10 of our annual rankings of the best colleges in the U.S, with Harvard leading the way.
Top 3 Ad Creative of The Wall Street Journal.
Ad Details ：
Headline ：How Shipping Containers End Up in the Ocean
Text ：Why have so many shipping containers fallen from ships into the ocean in recent months? Here's a look at the flare-up of accidents, and how the losses are being investigated.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 166 | 21 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 640 x 640 | 640 x 640 | 640 x 640 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 7 | 34 | 22 |
| Countries | United States | United Kingdom,United States,Morocco,India,Canada,Australia,China | United States,Bahrian,Singapore,Djibouti,India,Afghanistan,Germany,China,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Wall Street Journal. in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Wall Street Journal.'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Wall Street Journal., you can click the app name below to view related reports, or you can find more info in ASOTools.