The Wall Street Journal: Business & Market News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Wall Street Journal: Business & Market News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Wall Street Journal: Business & Market News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Wall Street Journal: Business & Market News
App Name : The Wall Street Journal: Business & Market News
Logo：
OS : Android
Network : Facebook,Twitter,Instagram
Developer : Dow Jones & Company, Inc.
Publisher : Instagram,Facebook,空気読み力,Brain Surgery Simulator Doctor,Brick Calculator,道路建设者城市建设 - 重型挖掘和起重机操作员模拟器3D
Total creative ads during the time period : 5,926
Duration : 2,363
Popularity : 823,775
Check ASO Keywords of The Wall Street Journal: Business & Market News
2. The Wall Street Journal: Business & Market News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Wall Street Journal: Business & Market News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Wall Street Journal: Business & Market News in the recent period. As of 2021-03-15, among the The Wall Street Journal: Business & Market News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The Wall Street Journal: Business & Market News's the proportion of networks impressions are placed like this:
Facebook's proportion is 92.72%,
Instagram's proportion is 4.71%,
Google Ads(Admob)'s proportion is 2.57%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, The Wall Street Journal: Business & Market News‘s network with the most ads is Instagram and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of The Wall Street Journal: Business & Market News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Wall Street Journal: Business & Market News. We can see some advertising trends.
Top 1 Ad Creative of The Wall Street Journal: Business & Market News
Ad Details ：
Headline ：Why It Seems Like Bullies Are Everywhere—and How to Stop Them
Text ：Bullies have four personality traits—called the Dark Tetrad—that often occur together, according to psychologists. Here's how to respond to a bully.
Top 2 Ad Creative of The Wall Street Journal: Business & Market News
Ad Details ：
Headline ：How Covid-19 Will Change Aging and Retirement
Text ：As the pandemic wreaks havoc on our mental and physical health, it is also quietly reshaping how Americans will face retirement and old age in the years to come.
Top 3 Ad Creative of The Wall Street Journal: Business & Market News
Ad Details ：
Headline ：Elon Musk Decries ‘M.B.A.-ization’ of America
Text ："I think there might be too many M.B.A.s running companies," Tesla's CEO said during an interview with The Wall Street Journal. "There should be more focus on the product or service itself, less time on board meetings, less time on financials."
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 41 | 66 | 78 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 640 x 640 | 640 x 640 | 640 x 640 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 9 | 35 | 11 |
| Countries | Japan,United States | United States | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Wall Street Journal: Business & Market News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Wall Street Journal: Business & Market News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Wall Street Journal: Business & Market News, you can click the app name below to view related reports, or you can find more info in ASOTools.