Dice Go: Yatzy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dice Go: Yatzy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dice Go: Yatzy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dice Go: Yatzy
App Name : Dice Go: Yatzy
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : NewPubCo, Inc
Publisher : Instagram,Facebook,Play Canasta and Burraco,MagnoJuegos 5-EN-1,Buraco Justificado Mano a Mano
Total creative ads during the time period : 376
Duration : 145
Popularity : 25,939
Check ASO Keywords of Dice Go: Yatzy
2. Dice Go: Yatzy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dice Go: Yatzy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dice Go: Yatzy in the recent period. As of 2021-03-15, among the Dice Go: Yatzy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 86.21%, Playable Ads category's proportion is 0.0%, Image category's proportion is 13.79%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dice Go: Yatzy's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.25%,
Instagram's proportion is 25.18%,
Audience Network's proportion is 25.16%,
Messenger's proportion is 24.36%,
Google Ads(Admob)'s proportion is 0.05%.
In the date of 2021-03-15, Dice Go: Yatzy‘s network with the most ads is Facebook and its proportion is 24.14%.
3. Top 3 Ad Creative Analysis of Dice Go: Yatzy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dice Go: Yatzy. We can see some advertising trends.
Top 1 Ad Creative of Dice Go: Yatzy
Ad Details ：
Headline ：Beat the score!🎲🎲
Text ：#1 logic game in the USA!
Top 2 Ad Creative of Dice Go: Yatzy
Ad Details ：
Headline ：Beat the score!🎲🎲
Text ：#1 logic game in the USA!
Top 3 Ad Creative of Dice Go: Yatzy
Ad Details ：
Headline ：Play for free!
Text ：#1 logic game in the USA!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 124 | 124 | 62 |
| Popularity | 524 | 523 | 215 |
| Dimensions | 224 x 400 | 224 x 400 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 3 |
| Countries | Argentina,Australia,Azerbaijan,Canada,Chile,Germany,United Kingdom,Spain,France,Italy,Lebanon,Netherlands,Norway,New Zealand,Singapore,Ukraine,United States,Vietnam | Argentina,Australia,Azerbaijan,Canada,Chile,Germany,United Kingdom,Spain,France,Italy,Lebanon,Netherlands,Norway,New Zealand,Singapore,Ukraine,United States,Vietnam | Vietnam,Germany,Ukraine,France,Singapore,Chile,Netherlands,Australia,Canada,Italy,New Zealand,Norway,Argentina,Spain,Lebanon,United States,Azerbaijan,United Kingdom,Mexico,Indonesia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dice Go: Yatzy in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Dice Go: Yatzy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dice Go: Yatzy, you can click the app name below to view related reports, or you can find more info in ASOTools.