Dice Kings Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dice Kings's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dice Kings.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dice Kings
App Name : Dice Kings
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : Lucky Day Entertainment, Inc.
Publisher : Instagram,Facebook,Happy Wheels,看图猜动物-猜歌猜成语竞猜小游戏大全,Ludo STAR,TOL -Cricker&RPG-
Total creative ads during the time period : 412
Duration : 265
Popularity : 138,074
Check ASO Keywords of Dice Kings
2. Dice Kings’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dice Kings in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dice Kings in the recent period. As of 2021-03-15, among the Dice Kings‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dice Kings's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.59%,
Facebook's proportion is 27.55%,
Messenger's proportion is 22.43%,
Audience Network's proportion is 22.42%,
UnityAds's proportion is 0.02%.
In the date of 2021-03-15, Dice Kings‘s network with the most ads is Facebook and its proportion is 24.85%.
3. Top 3 Ad Creative Analysis of Dice Kings
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dice Kings. We can see some advertising trends.
Top 1 Ad Creative of Dice Kings
Ad Details ：
Headline ：Redeem Real Prizes - Play for Free
Text ：Play for Free and Redeem Real Prizes!
Top 2 Ad Creative of Dice Kings
Ad Details ：
Headline ：Redeem Real Prizes - Play for Free
Text ：Play for Free and Redeem Real Prizes!
Top 3 Ad Creative of Dice Kings
Ad Details ：
Headline ：Redeem Real Prizes - Play for Free
Text ：Play for Free and Redeem Real Prizes!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 251 | 251 | 251 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,United Kingdom,Canada | United Kingdom,Australia,United States,Canada | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dice Kings in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Dice Kings's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dice Kings, you can click the app name below to view related reports, or you can find more info in ASOTools.