Wallapop - Buy & Sell Nearby Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wallapop - Buy & Sell Nearby's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wallapop - Buy & Sell Nearby.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wallapop - Buy & Sell Nearby
App Name : Wallapop - Buy & Sell Nearby
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Wallapop
Publisher : Photo Editor & Pic Collage - Sweet Selfie Camera,Korean Food Recipes - 10k Recipes,Instagram,Tandem Language Exchange: Speak & learn languages,YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Light Bible: Daily Verses, Prayer, Audio Bible,WomanLog Period Tracker & Calendar
Total creative ads during the time period : 10,000
Duration : 2,342
Popularity : 6,054,409
Check ASO Keywords of Wallapop - Buy & Sell Nearby
2. Wallapop - Buy & Sell Nearby’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wallapop - Buy & Sell Nearby in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wallapop - Buy & Sell Nearby in the recent period. As of 2021-03-14, among the Wallapop - Buy & Sell Nearby‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.85%, Playable Ads category's proportion is 0.0%, Image category's proportion is 97.15%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Wallapop - Buy & Sell Nearby's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.57%,
Audience Network's proportion is 25.07%,
Messenger's proportion is 24.8%,
Facebook's proportion is 24.56%,
's proportion is .
In the date of 2021-03-14, Wallapop - Buy & Sell Nearby‘s network with the most ads is Instagram and its proportion is 26.69%.
3. Top 3 Ad Creative Analysis of Wallapop - Buy & Sell Nearby
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wallapop - Buy & Sell Nearby. We can see some advertising trends.
Top 1 Ad Creative of Wallapop - Buy & Sell Nearby
Ad Details ：
Headline ：Equipo de música Bang & Olufsen
Text ：Vooooolveeeeer🎵💃
Busques lo que busques, ya sabes que en wallapop lo encuentras.
¡Compra todo lo que necesitas al mejor precio!
Top 2 Ad Creative of Wallapop - Buy & Sell Nearby
Ad Details ：
Headline ：Equipo Xdj700(2) + Mixars Mxr4
Text ：Vooooolveeeeer🎵💃
Busques lo que busques, ya sabes que en wallapop lo encuentras.
¡Compra todo lo que necesitas al mejor precio!
Top 3 Ad Creative of Wallapop - Buy & Sell Nearby
Ad Details ：
Headline ：Equipo Xdj700(2) + Mixars Mxr4
Text ：Vooooolveeeeer🎵💃
Busques lo que busques, ya sabes que en wallapop lo encuentras.
¡Compra todo lo que necesitas al mejor precio!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 237 | 237 | 237 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Paraguay,Colombia,Mexico,Venezuela,Cuba,Chile,Argentina,Spain,Panama,Peru | Colombia,Argentina,Cuba,Venezuela,Panama,Spain,Peru,Mexico,Paraguay,Chile | Colombia,Argentina,Cuba,Venezuela,Panama,Spain,Peru,Mexico,Paraguay,Chile |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Wallapop - Buy & Sell Nearby in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Wallapop - Buy & Sell Nearby's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wallapop - Buy & Sell Nearby, you can click the app name below to view related reports, or you can find more info in ASOTools.