DiDi-Rider Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DiDi-Rider's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DiDi-Rider.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DiDi-Rider
App Name : DiDi-Rider
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : DiDi Global
Publisher : Instagram,Facebook,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,TalkU Free Calls +Free Texting +International Call,Video Collage Maker
Total creative ads during the time period : 10,000
Duration : 1,033
Popularity : 1,833,038
Check ASO Keywords of DiDi-Rider
2. DiDi-Rider’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DiDi-Rider in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DiDi-Rider in the recent period. As of 2021-03-15, among the DiDi-Rider‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.68%, Playable Ads category's proportion is 0.0%, Image category's proportion is 74.32%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, DiDi-Rider's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.8%,
Facebook's proportion is 32.82%,
Messenger's proportion is 32.75%,
Audience Network's proportion is 0.62%,
's proportion is .
In the date of 2021-03-15, DiDi-Rider‘s network with the most ads is Facebook and its proportion is 32.84%.
3. Top 3 Ad Creative Analysis of DiDi-Rider
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DiDi-Rider. We can see some advertising trends.
Top 1 Ad Creative of DiDi-Rider
Ad Details ：
Headline ：¡Descargá la app!
Text ：Conectate con un viaje cómodo y directo a tu destino, a un precio accesible.
Top 2 Ad Creative of DiDi-Rider
Ad Details ：
Headline ：¡Descargá la app!
Text ：Conectate con un viaje cómodo y directo a tu destino, a un precio accesible.
Top 3 Ad Creative of DiDi-Rider
Ad Details ：
Headline ：¡Descargá la app!
Text ：Cuidá tu bolsillo; planeá tus compras y tus viajes de antemano. En DiDi, la tarifa que ves, es la que pagás.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 175 | 175 |
| Popularity | 984 | 984 | 983 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Costa Rica | Costa Rica | Costa Rica |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for DiDi-Rider in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free DiDi-Rider's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DiDi-Rider, you can click the app name below to view related reports, or you can find more info in ASOTools.