DiDi-Rider Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the DiDi-Rider’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DiDi-Rider.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of DiDi-Rider

App Name : DiDi-Rider

Logo

DiDi-Rider-SocialPeta

OS : Android

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : DiDi Global

Publisher : Treehouse Table,Vegan Recipes Free,TalkU Free Calls +Free Texting +International Call,Video Collage Maker,SHAREit - Transfer Share,USA Weather forecast,All Recipes Free,Water Drink Reminder,True Mobile Caller ID Locator Call Blocker

Total creative ads during the time period : 4,031

Duration : 825

Popularity : 243,318

2. DiDi-Rider’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DiDi-Rider in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of DiDi-Rider in the recent period. As of 2020-08-19, among the DiDi-Rider‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 14.29%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 85.71%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-19, DiDi-Rider’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.75%,

Audience Network’s proportion is 33.12%,

Instagram’s proportion is 33.12%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-19, DiDi-Rider‘s network with the most ads is Facebook and its proportion is 42.86%.

3. Top 3 Ad Creative Analysis of DiDi-Rider

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DiDi-Rider. We can see some advertising trends.

Top 1 Ad Creative of DiDi-Rider

Ad Details :

Headline :DiDi-Rider

Text :¡Es hora de cambiar tu viaje! ¡Cámbiate a DiDi! Ingresa el código: VIAJADIDI. Precios...

Top 2 Ad Creative of DiDi-Rider

Ad Details :

Headline :DIDI-Colombia

Text :DiDi, the world’s leading rideshare app for ordering fast and reliable rides, has landed Down Under. With over 550 million users worldwide taking 30 million rides a day, you can rely on DiDi for a ride come rain, hail or shine. Join us in Australia on our journey to move cities in smarter, more ef...

Top 3 Ad Creative of DiDi-Rider

Ad Details :

Headline :DIDI-Colombia

Text :DiDi, the world’s leading rideshare app for ordering fast and reliable rides, has landed Down Under. With over 550 million users worldwide taking 30 million rides a day, you can rely on DiDi for a ride come rain, hail or shine. Join us in Australia on our journey to move cities in smarter, more ef...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 313 92 92
Popularity 983 728 727
Dimensions 417 x 417 600 x 314 600 x 314
Creative Type Video Image Image
Network Audience Network Facebook Facebook
Related Ads 2 1 1
Countries Cuba,Argentina,Venezuela,Paraguay,Panama,Mexico,Colombia,Chile,Peru,Spain Colombia,United States Colombia,United States
Language Spanish English English

Through the above analysis, we can see that the most effective channel for DiDi-Rider in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free DiDi-Rider’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to DiDi-Rider, you can click the app name below to view related reports.