Grab - Transport, Food Delivery, Payments Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Grab - Transport, Food Delivery, Payments's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Grab - Transport, Food Delivery, Payments.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Grab - Transport, Food Delivery, Payments
App Name : Grab - Transport, Food Delivery, Payments
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Grab Holdings
Publisher : Instagram,Facebook,Treehouse Table,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 10,000
Duration : 2,363
Popularity : 2,686,451
Check ASO Keywords of Grab - Transport, Food Delivery, Payments
2. Grab - Transport, Food Delivery, Payments’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Grab - Transport, Food Delivery, Payments in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Grab - Transport, Food Delivery, Payments in the recent period. As of 2021-03-15, among the Grab - Transport, Food Delivery, Payments‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 38.05%, Playable Ads category's proportion is 0.0%, Image category's proportion is 38.35%, Carousel category's proportion is 23.6%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Grab - Transport, Food Delivery, Payments's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.91%,
Messenger's proportion is 25.09%,
Instagram's proportion is 24.6%,
Audience Network's proportion is 24.4%,
's proportion is .
In the date of 2021-03-15, Grab - Transport, Food Delivery, Payments‘s network with the most ads is Facebook and its proportion is 29.5%.
3. Top 3 Ad Creative Analysis of Grab - Transport, Food Delivery, Payments
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Grab - Transport, Food Delivery, Payments. We can see some advertising trends.
Top 1 Ad Creative of Grab - Transport, Food Delivery, Payments
Ad Details ：
Headline ：Bạn ơi ra đón, món ngon tới nè
Text ：Món ngon từ các nhà hàng bạn yêu thích
Top 2 Ad Creative of Grab - Transport, Food Delivery, Payments
Ad Details ：
Headline ：Bạn ơi ra đón, món ngon tới nè
Text ：Món ngon từ các nhà hàng bạn yêu thích
Top 3 Ad Creative of Grab - Transport, Food Delivery, Payments
Ad Details ：
Headline ：Ở nhà ăn cả thế giới
Text ：Món ngon từ các nhà hàng bạn yêu thích
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 252 | 252 | 252 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 900 x 1600 | 1080 x 1080 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Vietnam | Vietnam | Vietnam |
| Language | Vietnamese | Vietnamese | Vietnamese |
Through the above analysis, we can see that the most effective channel for Grab - Transport, Food Delivery, Payments in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Grab - Transport, Food Delivery, Payments's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Grab - Transport, Food Delivery, Payments, you can click the app name below to view related reports, or you can find more info in ASOTools.