Die TK-App – alles im Griff Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Die TK-App – alles im Griff's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Die TK-App – alles im Griff.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Die TK-App – alles im Griff
App Name : Die TK-App – alles im Griff
Logo：
OS : iOS
Network : Facebook,Instagram,YouTube
Developer : Techniker Krankenkasse (TK)
Publisher : Instagram,Facebook
Total creative ads during the time period : 22
Duration : 365
Popularity : 1,396
Check ASO Keywords of Die TK-App – alles im Griff
2. Die TK-App – alles im Griff’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Die TK-App – alles im Griff in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Die TK-App – alles im Griff in the recent period. As of 2021-04-23, among the Die TK-App – alles im Griff‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-23, Die TK-App – alles im Griff's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-23, Die TK-App – alles im Griff‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Die TK-App – alles im Griff
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Die TK-App – alles im Griff. We can see some advertising trends.
Top 1 Ad Creative of Die TK-App – alles im Griff
Ad Details ：
Headline ：TK-Fit: Gesund leben lohnt doppelt | Die Techniker
Text ：🎉 Gewinnspiel 🎉 TK-Fit - das Fitnessprogramm in der TK-App - sorgt ganz easy für mehr Bewegung jeden Tag. Und weil bekanntlich jeder Schritt zählt, verlosen wir als kleine Motivationshilfe coole Fitness-Smartwatches von GARMIN. 🏃♂️💪
Top 2 Ad Creative of Die TK-App – alles im Griff
Ad Details ：
Headline ：TK-Fit: Gesund leben lohnt doppelt | Die Techniker
Text ：Entdecken Sie TK-Fit in der TK App und belohnen Sie sich für Ihre aktiven Lebensstil. Es warten spannende Challanges und attraktive Belohnungen!
Top 3 Ad Creative of Die TK-App – alles im Griff
Ad Details ：
Headline ：Alles online erledigen
Text ：Dein Upgrade. Die Techniker
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 17 | 18 | 16 |
| Popularity | 112 | 95 | 88 |
| Dimensions | 420 x 420 | 600 x 420 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Austria,Germany,Liechtenstein |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Die TK-App – alles im Griff in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Die TK-App – alles im Griff's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Die TK-App – alles im Griff, you can click the app name below to view related reports, or you can find more info in ASOTools.