Digicel PlayGo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Digicel PlayGo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Digicel PlayGo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Digicel PlayGo
App Name : Digicel PlayGo
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Digicel_Group
Publisher : Instagram,Facebook,True Mobile Caller ID Locator & Call Blocker,Turbo VPN- Free VPN Proxy Server & Secure Service,Polaris Office - Free Docs, Sheets, Slides + PDF,SHAREit - Transfer & Share,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 207
Duration : 1,136
Popularity : 18,259
Check ASO Keywords of Digicel PlayGo
2. Digicel PlayGo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Digicel PlayGo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Digicel PlayGo in the recent period. As of 2021-03-16, among the Digicel PlayGo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Digicel PlayGo's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Digicel PlayGo‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Digicel PlayGo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Digicel PlayGo. We can see some advertising trends.
Top 1 Ad Creative of Digicel PlayGo
Ad Details ：
Headline ：Watch TV on your Smartphone!
Text ：Access TV on the palm of your hands. No Credit card required. #SimplyMORE #MoreDrama #MoreAction #MORESports
Top 2 Ad Creative of Digicel PlayGo
Ad Details ：
Headline ：Watch TV on your Smartphone!
Text ：Access TV on the palm of your hands. No Credit card required. #SimplyMORE #MoreDrama #MoreAction #MORESports
Top 3 Ad Creative of Digicel PlayGo
Ad Details ：
Headline ：Watch TV on your Smartphone!
Text ：Access TV on the palm of your hands. No Credit card required. #SimplyMORE #MoreDrama #MoreAction #MORESports
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 51 | 51 | 51 |
| Popularity | 307 | 307 | 307 |
| Dimensions | 2048 x 2048 | 2048 x 1072 | 1152 x 2048 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,Canada,United States | United Kingdom,Canada,Australia,United States | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Digicel PlayGo in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Digicel PlayGo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Digicel PlayGo, you can click the app name below to view related reports, or you can find more info in ASOTools.