アイカサ -傘レンタルアプリ- iKASA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the アイカサ -傘レンタルアプリ- iKASA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps アイカサ -傘レンタルアプリ- iKASA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of アイカサ -傘レンタルアプリ- iKASA
App Name : アイカサ -傘レンタルアプリ- iKASA
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : 株式会社NatureInnovationGroup
Publisher : Instagram,Facebook
Total creative ads during the time period : 130
Duration : 132
Popularity : 13,576
Check ASO Keywords of アイカサ -傘レンタルアプリ- iKASA
2. アイカサ -傘レンタルアプリ- iKASA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser アイカサ -傘レンタルアプリ- iKASA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of アイカサ -傘レンタルアプリ- iKASA in the recent period. As of 2021-03-16, among the アイカサ -傘レンタルアプリ- iKASA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, アイカサ -傘レンタルアプリ- iKASA's the proportion of networks impressions are placed like this:
Instagram's proportion is 38.1%,
Messenger's proportion is 31.14%,
Audience Network's proportion is 30.76%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, アイカサ -傘レンタルアプリ- iKASA‘s network with the most ads is Audience Network and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of アイカサ -傘レンタルアプリ- iKASA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of アイカサ -傘レンタルアプリ- iKASA. We can see some advertising trends.
Top 1 Ad Creative of アイカサ -傘レンタルアプリ- iKASA
Ad Details ：
Headline ：急な雨でも70円で傘レンタル
Text ：【突然の雨でも安心✨】
既に累計10万人が利用してる
傘のレンタルアプリ知ってる⁉️
アイカサアプリがあれば
都内500のアイカサスポットで、
突然の雨でも70円で傘がレンタル可能‼️
Top 2 Ad Creative of アイカサ -傘レンタルアプリ- iKASA
Ad Details ：
Headline ：急な雨でも70円で傘レンタル
Text ：利用エリア拡大中！
新宿区、渋谷区、千代田区、豊島区、練馬区の駅に設置中☔️
Top 3 Ad Creative of アイカサ -傘レンタルアプリ- iKASA
Ad Details ：
Headline ：【アイカサ】1日70円で借りられる傘のシェアリングサービス
Text ：㊗累計ダウンロード10万人突破🎊
まだ急な雨でビニール傘を買ってませんか？
アイカサがあれば都内５００スポットで、どこでもいつでも傘がレンタルで利用できます✨
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 131 | 131 | 120 |
| Popularity | 594 | 568 | 476 |
| Dimensions | 426 x 240 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 15 | 16 | 12 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for アイカサ -傘レンタルアプリ- iKASA in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free アイカサ -傘レンタルアプリ- iKASA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to アイカサ -傘レンタルアプリ- iKASA, you can click the app name below to view related reports, or you can find more info in ASOTools.