Dinnerly Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Dinnerly’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dinnerly.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Dinnerly

App Name : Dinnerly



OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : Marley Spoon AG

Publisher : Korean Food Recipes - 10k Recipes,TopBuzz: Notícias,Vídeos, GIFs,Baby Hazel's Class Time - Prepare for Dinner,Bible,YouCam Nails - Manicure Salon for Custom Nail Art,POTO - Photo Frames & Collage,HuffPost - News & Politics

Total creative ads during the time period : 412

Duration : 505

Popularity : 75,561

2. Dinnerly’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Dinnerly in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Dinnerly in the recent period. As of 2020-09-07, among the Dinnerly‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Dinnerly’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 50.04%,

Messenger’s proportion is 49.96%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Dinnerly‘s network with the most ads is Instagram and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Dinnerly

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dinnerly. We can see some advertising trends.

Top 1 Ad Creative of Dinnerly

Ad Details :

Headline :Why People Are Choosing Dinnerly

Text :Do you think meal kits are too expensive? Dinnerly costs under $5 per serving!

Top 2 Ad Creative of Dinnerly

Ad Details :

Headline :Get $5 Off with Code: HELLO5

Text :America's most affordable meal kit - From $4.49 per serving.

Top 3 Ad Creative of Dinnerly

Ad Details :

Headline :Get $5 Off with Code: HELLO5

Text :America's most affordable meal kit - From $4.49 per serving.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 203 149 149
Popularity 986 967 965
Dimensions 800 x 800 1200 x 1200 1200 x 1200
Creative Type Image Image Image
Network Twitter Instagram Instagram
Related Ads 1 1 1
Countries United Kingdom,Australia,United States,Canada United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Dinnerly in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Dinnerly’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Dinnerly, you can click the app name below to view related reports.