Dinosaur Park – Primeval Zoo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dinosaur Park – Primeval Zoo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dinosaur Park – Primeval Zoo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dinosaur Park – Primeval Zoo
App Name : Dinosaur Park – Primeval Zoo
Logo：
OS : Android
Network : Google Ads(Admob),UnityAds,Facebook
Developer : upjers GmbH
Publisher : Instagram,Facebook,Stupid Hero Raining 2 Tap,やる夫のチャリ,Arabic Alphabets - letters,Santa Hill Climb : Xmas Game,Penaldo - Penalty shoot-out
Total creative ads during the time period : 151
Duration : 42
Popularity : 14,060
Check ASO Keywords of Dinosaur Park – Primeval Zoo
2. Dinosaur Park – Primeval Zoo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dinosaur Park – Primeval Zoo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dinosaur Park – Primeval Zoo in the recent period. As of 2021-03-16, among the Dinosaur Park – Primeval Zoo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.62%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.38%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Dinosaur Park – Primeval Zoo's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 23.19%,
UnityAds's proportion is 19.44%,
Facebook's proportion is 14.34%,
Audience Network's proportion is 14.34%,
Instagram's proportion is 14.34%.
In the date of 2021-03-16, Dinosaur Park – Primeval Zoo‘s network with the most ads is Google Ads(Admob) and its proportion is 31.25%.
3. Top 3 Ad Creative Analysis of Dinosaur Park – Primeval Zoo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dinosaur Park – Primeval Zoo. We can see some advertising trends.
Top 1 Ad Creative of Dinosaur Park – Primeval Zoo
Ad Details ：
Headline ：It’s a sensation.
Text ：Bring extinct creatures back to life.
Top 2 Ad Creative of Dinosaur Park – Primeval Zoo
Ad Details ：
Headline ：It’s a sensation.
Text ：Take care of your dinosaurs.
Top 3 Ad Creative of Dinosaur Park – Primeval Zoo
Ad Details ：
Headline ：It’s a sensation.
Text ：Bring extinct creatures back to life.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 41 | 39 | 40 |
| Popularity | 225 | 207 | 139 |
| Dimensions | 360 x 360 | 202 x 360 | 512 x 250 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 1 | 2 |
| Countries | Canada,United States,United Kingdom,Australia | Canada,Australia,United States,United Kingdom | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dinosaur Park – Primeval Zoo in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Dinosaur Park – Primeval Zoo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dinosaur Park – Primeval Zoo, you can click the app name below to view related reports, or you can find more info in ASOTools.