Discord Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Discord’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Discord.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Discord

App Name : Discord



OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : Discord, Inc.

Publisher : GulogGratis: Køb & sælg,Fotor - Photo Editor & Collage,开箱模拟器 for 皇室战争,Video Editor with Music Star,POTO - Photo Frames & Collage,MySQL QueryDB Client,拼立得 - 美圖拼圖相機

Total creative ads during the time period : 295

Duration : 1,406

Popularity : 80,025

2. Discord’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Discord in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Discord in the recent period. As of 2020-09-07, among the Discord‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Discord’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 38.98%,

Audience Network’s proportion is 20.34%,

Instagram’s proportion is 20.34%,

Messenger’s proportion is 20.34%,

’s proportion is .

In the date of 2020-09-07, Discord‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Discord

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Discord. We can see some advertising trends.

Top 1 Ad Creative of Discord

Ad Details :

Headline :Free and secure group chat

Text :

Top 2 Ad Creative of Discord

Ad Details :

Headline :Chat with your gaming squad for free on Discord, the #1 chat app for gamers!

Text :

Top 3 Ad Creative of Discord

Ad Details :

Headline :Chat with your gaming squad for free on Discord, the #1 chat app for gamers!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 160 160 160
Popularity 982 980 979
Dimensions 224 x 400 224 x 400 224 x 400
Creative Type Video Video Video
Network Facebook Messenger Instagram
Related Ads 1 1 1
Countries Mexico,Bolivia,France,Canada,United States,Thailand,India,Brazil,Philippines,Japan,Russia,Germany,Poland United Kingdom,Canada,Russia,Mexico,United States,Poland,Thailand,Ecuador,Argentina,France,India,Brazil,Philippines,Germany,Chile United Kingdom,Canada,Russia,Mexico,United States,Poland,Thailand,Ecuador,Argentina,France,India,Brazil,Philippines,Germany,Chile
Language English English English

Through the above analysis, we can see that the most effective channel for Discord in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Discord’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Discord, you can click the app name below to view related reports.