Discovery Plus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Discovery Plus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Discovery Plus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Discovery Plus
App Name : Discovery Plus
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer :
Publisher : Instagram,Facebook,Cook1Cook - 食譜新體驗，你的美食煮場！,Play Canasta and Burraco,Drift Mania Championship,Q Scan for Netflix,Buraco Mano a Mano
Total creative ads during the time period : 1,310
Duration : 374
Popularity : 111,736
Check ASO Keywords of Discovery Plus
2. Discovery Plus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Discovery Plus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Discovery Plus in the recent period. As of 2021-03-15, among the Discovery Plus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Discovery Plus's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Discovery Plus‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Discovery Plus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Discovery Plus. We can see some advertising trends.
Top 1 Ad Creative of Discovery Plus
Ad Details ：
Headline ：Watch on the Discovery Plus App!
Text ：
Top 2 Ad Creative of Discovery Plus
Ad Details ：
Headline ：Tribute to Indian Army’s Bravest!
Text ：
Top 3 Ad Creative of Discovery Plus
Ad Details ：
Headline ：Tribute to Indian Army’s Bravest!
Text ：Stories of Indian Army’s heroics that will leave every Indian proud. ‘Tales of Valour’ now streaming on the Discovery Plus App.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 118 | 77 | 77 |
| Popularity | 893 | 584 | 561 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Discovery Plus in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Discovery Plus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Discovery Plus, you can click the app name below to view related reports, or you can find more info in ASOTools.