Costa V&M Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Costa V&M's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Costa V&M.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Costa V&M
App Name : Costa V&M
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : S&N Solucoes em Turismo SS Ltda ME.
Publisher : Facebook,Instagram
Total creative ads during the time period : 27
Duration : 352
Popularity : 9,306
Check ASO Keywords of Costa V&M
2. Costa V&M’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Costa V&M in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Costa V&M in the recent period. As of 2021-02-26, among the Costa V&M‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.86%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-26, Costa V&M's the proportion of networks impressions are placed like this:
Facebook's proportion is 93.36%,
Instagram's proportion is 6.64%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-26, Costa V&M‘s network with the most ads is Facebook and its proportion is 92.86%.
3. Top 3 Ad Creative Analysis of Costa V&M
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Costa V&M. We can see some advertising trends.
Top 1 Ad Creative of Costa V&M
Ad Details ：
Headline ：
Text ：Se cada um fizer a sua parte todos nós ficaremos bem! Por isso, ao visitar as praias da Costa Verde & Mar, mantenha o distanciamento mínimo sugerido pelas autoridades de saúde: fique 1,5 metro longe de outras pessoas e monte seu guarda-sol com uma distância segura de 3 metros. Com isso, suas férias serão tranquilas e com saúde.
Top 2 Ad Creative of Costa V&M
Ad Details ：
Headline ：
Text ：Se cada um fizer a sua parte todos nós ficaremos bem! Por isso, ao visitar as praias da Costa Verde & Mar, mantenha o distanciamento mínimo sugerido pelas autoridades de saúde: fique 1,5 metro longe de outras pessoas e monte seu guarda-sol com uma distância segura de 3 metros. Com isso, suas férias serão tranquilas e com saúde.
Top 3 Ad Creative of Costa V&M
Ad Details ：
Headline ：
Text ：Você está de férias, mas o coronavírus não! Aproveite os dias de descanso na Costa Verde & Mar, mas ao mesmo tempo preste atenção aos cuidados necessários para manter suas férias com saúde. Máscara, álcool 70% e distanciamento social são medidas muito simples e que reduzem muito os riscos.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 86 | 86 | 85 |
| Popularity | 615 | 610 | 606 |
| Dimensions | 600 x 600 | 338 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil,Portugal,Angola | Angola,Brazil,Portugal | Angola,Brazil,Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Costa V&M in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Costa V&M's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Costa V&M, you can click the app name below to view related reports, or you can find more info in ASOTools.