Disney+ Hotstar Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Disney+ Hotstar’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Disney+ Hotstar.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Disney+ Hotstar
App Name : Disney+ Hotstar
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Novi Digital
Publisher : Praise Sounds,Gesunde Rezepte - Rezepte für Gesunde Ernährung!,AES Alert,Aktüel Ürünler: Market Katalogları, Broşürleri,AndroVid - Video Editor,Word Connect : Brain Training,Deep House Free Music
Total creative ads during the time period : 156
Duration : 3
Popularity : 8,009
2. Disney+ Hotstar’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Disney+ Hotstar in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Disney+ Hotstar in the recent period. As of 2020-09-07, among the Disney+ Hotstar‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 75.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Disney+ Hotstar’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 84.19%,
Google Ads(Admob)’s proportion is 15.81%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Disney+ Hotstar‘s network with the most ads is Facebook and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of Disney+ Hotstar
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Disney+ Hotstar. We can see some advertising trends.
Top 1 Ad Creative of Disney+ Hotstar
Ad Details ：
Headline ：Disney+ Hotstar hadir di Indonesia
Text ：Jadilah yang pertama nonton yang terbaru dari Disney+ Originals. Langganan sekarang!
Top 2 Ad Creative of Disney+ Hotstar
Ad Details ：
Headline ：Disney+ Hotstar hadir di Indonesia
Text ：Jadilah yang pertama nonton yang terbaru dari Disney+ Originals. Langganan sekarang!
Top 3 Ad Creative of Disney+ Hotstar
Ad Details ：
Headline ：Disney+ Hotstar hadir di Indonesia
Text ：Hiburan favorit Marvel Super Heroes, Pilihan Terbaik Disney, Disney+ Originals terbaru, Film Bioskop Premier Indonesia dan 300+ film Indonesia populer berkumpul di sini. Tonton semuanya dan masih banyak lagi di Disney+ Hotstar.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 70 | 64 | 57 |
| Dimensions | 720 x 720 | 720 x 720 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Disney+ Hotstar in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Disney+ Hotstar’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Disney+ Hotstar, you can click the app name below to view related reports.