本地寻爱 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 本地寻爱's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 本地寻爱.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 本地寻爱
App Name : 本地寻爱
Logo：
OS : Android
Network : 头条穿山甲,腾讯社交广告（广点通）,今日头条
Developer : 魔法星空（北京）网络科技有限公司
Publisher : 360手机助手,最右,疯狂猜成语3,中华万年历,直播吧,铃声多多,360影视大全,天天锁屏,Walk Band - Multitracks Music
Total creative ads during the time period : 1,145
Duration : 683
Popularity : 60,642
Check ASO Keywords of 本地寻爱
2. 本地寻爱’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 本地寻爱 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 本地寻爱 in the recent period. As of 2021-03-11, among the 本地寻爱‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 本地寻爱's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 97.81%,
西瓜视频's proportion is 2.19%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 本地寻爱‘s network with the most ads is 头条穿山甲 and its proportion is 90.0%.
3. Top 3 Ad Creative Analysis of 本地寻爱
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 本地寻爱. We can see some advertising trends.
Top 1 Ad Creative of 本地寻爱
Ad Details ：
Headline ：单身女，想找个陌生人约会
Text ：
Top 2 Ad Creative of 本地寻爱
Ad Details ：
Headline ：一个人在本区打工，找个能长期聊天的男人，不干扰对方
Text ：一个人在本区打工，找个能长期聊天的男人，不干扰对方
Top 3 Ad Creative of 本地寻爱
Ad Details ：
Headline ：永济附近，喜欢大叔，想找个人聊天，喜欢就见面
Text ：永济附近，喜欢大叔，想找个人聊天，喜欢就见面
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 12 | 37 | 48 |
| Popularity | 173 | 158 | 132 |
| Dimensions | 600 x 300 | 1280 x 720 | 2560 x 1440 |
| Creative Type | Image | Image | Image |
| Network | 爱奇艺 | 头条穿山甲 | 头条穿山甲 |
| Related Ads | 1 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 本地寻爱 in recent advertising is 爱奇艺, and the main creative type is Image.
In conclusion: The above is a free 本地寻爱's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 本地寻爱, you can click the app name below to view related reports, or you can find more info in ASOTools.