Harney & Sons Fine Teas Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Harney & Sons Fine Teas's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Harney & Sons Fine Teas.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Harney & Sons Fine Teas
App Name : Harney & Sons Fine Teas
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Harney & Sons Fine Teas
Publisher : Instagram,Facebook,탈출! 초성퀴즈,Guns - Shoot and Reload,ツイセキの時間,Fart Button Prank
Total creative ads during the time period : 182
Duration : 405
Popularity : 52,559
Check ASO Keywords of Harney & Sons Fine Teas
2. Harney & Sons Fine Teas’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Harney & Sons Fine Teas in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Harney & Sons Fine Teas in the recent period. As of 2021-03-11, among the Harney & Sons Fine Teas‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 39.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 53.01%, Carousel category's proportion is 7.23%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Harney & Sons Fine Teas's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.25%,
Instagram's proportion is 33.36%,
Audience Network's proportion is 28.0%,
Messenger's proportion is 4.39%,
's proportion is .
In the date of 2021-03-11, Harney & Sons Fine Teas‘s network with the most ads is Facebook and its proportion is 32.53%.
3. Top 3 Ad Creative Analysis of Harney & Sons Fine Teas
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Harney & Sons Fine Teas. We can see some advertising trends.
Top 1 Ad Creative of Harney & Sons Fine Teas
Ad Details ：
Headline ：Chai Concentrate, Half Gallon
Text ：Shop our selection of fine teas today to receive $15 off your first order of $49 or more. Use code THEBOOK at checkout.
Top 2 Ad Creative of Harney & Sons Fine Teas
Ad Details ：
Headline ：African Autumn, HT Tin of 20 Sachets
Text ：Shop our selection of fine teas today to receive $15 off your first order of $49 or more. Use code THEBOOK at checkout.
Top 3 Ad Creative of Harney & Sons Fine Teas
Ad Details ：
Headline ：Still steeping on it? Start enjoying it!
Text ：Still steeping on it? We had a hunch. You're so close to an exquisite cup of tea, it's time to enjoy it. Continue shopping and you'll be sipping on something wonderful in no time.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 273 | 273 | 257 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Harney & Sons Fine Teas in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Harney & Sons Fine Teas's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Harney & Sons Fine Teas, you can click the app name below to view related reports, or you can find more info in ASOTools.