Disney Tsum Tsum Land Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Disney Tsum Tsum Land’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Disney Tsum Tsum Land.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Disney Tsum Tsum Land

App Name : Disney Tsum Tsum Land

Logo

Disney Tsum Tsum Land-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : WINKING DIGITAL ENTERTAINMENT LIMITED

Publisher :

Total creative ads during the time period : 13

Duration : 211

Popularity : 5,653

2. Disney Tsum Tsum Land’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Disney Tsum Tsum Land in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Disney Tsum Tsum Land in the recent period. As of 2020-09-06, among the Disney Tsum Tsum Land‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 55.56%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 44.44%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Disney Tsum Tsum Land’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 29.3%,

Instagram’s proportion is 23.92%,

Messenger’s proportion is 23.92%,

Facebook’s proportion is 22.87%,

’s proportion is .

In the date of 2020-09-06, Disney Tsum Tsum Land‘s network with the most ads is Audience Network and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Disney Tsum Tsum Land

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Disney Tsum Tsum Land. We can see some advertising trends.

Top 1 Ad Creative of Disney Tsum Tsum Land

Ad Details :

Headline :1分1局、輕鬆上手 (^_-)-☆

Text :Connecting to the iTunes Store.

Top 2 Ad Creative of Disney Tsum Tsum Land

Ad Details :

Headline :1分1局、輕鬆上手 (^_-)-☆

Text :Connecting to the iTunes Store.

Top 3 Ad Creative of Disney Tsum Tsum Land

Ad Details :

Headline :1分1局、輕鬆上手 (^_-)-☆

Text :Connecting to the iTunes Store.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 210 210 210
Popularity 814 814 810
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Messenger Audience Network Instagram
Related Ads 3 3 3
Countries Hong Kong,Macau Hong Kong,Macau Hong Kong,Macau
Language English English English

Through the above analysis, we can see that the most effective channel for Disney Tsum Tsum Land in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Disney Tsum Tsum Land’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Disney Tsum Tsum Land, you can click the app name below to view related reports.