Disney Tsum Tsum Land Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Disney Tsum Tsum Land's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Disney Tsum Tsum Land.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Disney Tsum Tsum Land
App Name : Disney Tsum Tsum Land
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : WINKING DIGITAL ENTERTAINMENT LIMITED
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs,Candy Blast Tap,Cartoon Cars Puzzles for Kids,Jewel Legend - Match 3 Games,Cube Connect: Connect the dots
Total creative ads during the time period : 117
Duration : 513
Popularity : 20,049
Check ASO Keywords of Disney Tsum Tsum Land
2. Disney Tsum Tsum Land’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Disney Tsum Tsum Land in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Disney Tsum Tsum Land in the recent period. As of 2020-09-11, among the Disney Tsum Tsum Land‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-11, Disney Tsum Tsum Land's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-11, Disney Tsum Tsum Land‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Disney Tsum Tsum Land
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Disney Tsum Tsum Land. We can see some advertising trends.
Top 1 Ad Creative of Disney Tsum Tsum Land
Ad Details ：
Headline ：1分1局、輕鬆上手 (^_-)-☆
Text ：
Top 2 Ad Creative of Disney Tsum Tsum Land
Ad Details ：
Headline ：1分1局、輕鬆上手 (^_-)-☆
Text ：Connecting to the iTunes Store.
Top 3 Ad Creative of Disney Tsum Tsum Land
Ad Details ：
Headline ：1分1局、輕鬆上手 (^_-)-☆
Text ：Connecting to the iTunes Store.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 129 | 214 | 214 |
| Popularity | 912 | 829 | 826 |
| Dimensions | 320 x 400 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 3 | 3 |
| Countries | Hong Kong,Macau,Taiwan | Macau,Hong Kong | Hong Kong,Macau |
| Language | Chinese (Simplified) | English | English |
Through the above analysis, we can see that the most effective channel for Disney Tsum Tsum Land in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Disney Tsum Tsum Land's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Disney Tsum Tsum Land, you can click the app name below to view related reports, or you can find more info in ASOTools.