Divoom Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Divoom's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Divoom.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Divoom
App Name : Divoom
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Divoom Lab HK international Co.,Ltd
Publisher : BeautyPlus - Best Selfie Cam & Easy Photo Editor,Instagram
Total creative ads during the time period : 5
Duration : 315
Popularity : 4,047
Check ASO Keywords of Divoom
2. Divoom’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Divoom in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Divoom in the recent period. As of 2021-03-15, among the Divoom‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Divoom's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.62%,
Facebook's proportion is 24.88%,
Audience Network's proportion is 24.82%,
Instagram's proportion is 24.68%,
's proportion is .
In the date of 2021-03-15, Divoom‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Divoom
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Divoom. We can see some advertising trends.
Top 1 Ad Creative of Divoom
Ad Details ：
Headline ：Kill the Boredom at Home
Text ：“Cutest speaker ever so worth the purchase !!!
Plays well, cute display, fun games.”
⭐⭐⭐⭐⭐ Jenny B.
Here's where to get one → http://bit.ly/PixelDesk
Top 2 Ad Creative of Divoom
Ad Details ：
Headline ：Feel the 80's Nostalgia 👾
Text ：“Cutest speaker ever so worth the purchase !!!
Plays well, cute display, fun games.”
⭐⭐⭐⭐⭐ Jenny B.
Here's where to get one → http://bit.ly/PixelDesk
Top 3 Ad Creative of Divoom
Ad Details ：
Headline ：The Most Exciting Retro Speaker
Text ：New Portable Speaker, hailed by The New Tech press as "More exciting than any other speaker out there!", finally hits the market, uses HD sound quality and tens of different downloadable apps.
Here's where to get one → http://bit.ly/PixelDesk
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 142 | 142 | 142 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 426 x 240 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 21 | 21 | 22 |
| Countries | Mexico,Spain,Lithuania,Switzerland,Germany,Ireland,Japan,Norway,Australia,Netherlands,Hong Kong,Singapore,Poland,Italy,Canada,United Kingdom,United States,Portugal,Korea,Malaysia | Germany,Japan,Ireland,Hungary,Italy,Luxembourg,Ukraine,Thailand,Portugal,Malaysia,Hong Kong,Canada,New Zealand,Norway,United Kingdom,France,Netherlands,Spain,Australia,Korea | Canada,United States,Australia,United Kingdom,France,Hong Kong,Malaysia,Netherlands,Italy,Germany,Spain,Japan,Poland,Israel,Mexico,Thailand,New Zealand,Portugal,Norway,Turkey |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Divoom in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Divoom's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Divoom, you can click the app name below to view related reports, or you can find more info in ASOTools.