Dodo Pizza Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dodo Pizza's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dodo Pizza.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dodo Pizza
App Name : Dodo Pizza
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Додо Франчайзинг
Publisher : Instagram,Facebook,Biblia del Oso,aa 2,School Fashion-Girl Dress Up Game,Animated Christmas Live Wallpaper
Total creative ads during the time period : 4,161
Duration : 1,047
Popularity : 520,699
Check ASO Keywords of Dodo Pizza
2. Dodo Pizza’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dodo Pizza in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dodo Pizza in the recent period. As of 2021-03-15, among the Dodo Pizza‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 38.41%, Playable Ads category's proportion is 0.0%, Image category's proportion is 56.1%, Carousel category's proportion is 5.49%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dodo Pizza's the proportion of networks impressions are placed like this:
Instagram's proportion is 47.63%,
Facebook's proportion is 25.88%,
Messenger's proportion is 16.04%,
Audience Network's proportion is 10.45%,
's proportion is .
In the date of 2021-03-15, Dodo Pizza‘s network with the most ads is Instagram and its proportion is 46.34%.
3. Top 3 Ad Creative Analysis of Dodo Pizza
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dodo Pizza. We can see some advertising trends.
Top 1 Ad Creative of Dodo Pizza
Ad Details ：
Headline ：
Text ：Пицца от 245 рублей. Быстрая бесплатная доставка домой и в офис. Показываем в прямом эфире, как готовим вашу пиццу
Top 2 Ad Creative of Dodo Pizza
Ad Details ：
Headline ：
Text ：Пицца от 245 рублей. Быстрая бесплатная доставка домой и в офис. Показываем в прямом эфире, как готовим вашу пиццу
Top 3 Ad Creative of Dodo Pizza
Ad Details ：
Headline ：
Text ：Пицца от 245 рублей. Быстрая бесплатная доставка домой и в офис. Показываем в прямом эфире, как готовим вашу пиццу
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 316 | 316 | 316 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 720 x 1280 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Dodo Pizza in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Dodo Pizza's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dodo Pizza, you can click the app name below to view related reports, or you can find more info in ASOTools.