SportEasy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SportEasy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SportEasy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SportEasy
App Name : SportEasy
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : SportEasy
Publisher : Instagram,Facebook,Soccer 17 Mobile - Play Football Games for legends,DeckDeDungeon2 - Deck building RPG,City construction 2016 Pro - Mall Builder,Alarm Clock
Total creative ads during the time period : 406
Duration : 1,532
Popularity : 223,056
Check ASO Keywords of SportEasy
2. SportEasy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SportEasy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SportEasy in the recent period. As of 2021-03-15, among the SportEasy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SportEasy's the proportion of networks impressions are placed like this:
Messenger's proportion is 28.16%,
Facebook's proportion is 28.12%,
Instagram's proportion is 28.11%,
Audience Network's proportion is 15.61%,
's proportion is .
In the date of 2021-03-15, SportEasy‘s network with the most ads is Facebook and its proportion is 27.87%.
3. Top 3 Ad Creative Analysis of SportEasy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SportEasy. We can see some advertising trends.
Top 1 Ad Creative of SportEasy
Ad Details ：
Headline ：Découvrez la nouvelle appli SportEasy sur Android
Text ：Easily invite players to upcoming games and practices, communicate with your players and coaches, follow your stats : whatever your sport and your practice level. SportEasy is the most comprehensive app to manage your soccer, football, baseball, basketball, hockey or any other sport team. Coach or P...
Top 2 Ad Creative of SportEasy
Ad Details ：
Headline ：Inscrivez votre équipe !
Text ：Gérez votre équipe de sport amateur comme un pro ! 👌 Envoi des convocations en 1 clic ✔ Suivi de la dispo de vos joueurs 📣 Communiquez avec votre équipe 📊 Stats détaillées de l'équipe et des joueurs
Top 3 Ad Creative of SportEasy
Ad Details ：
Headline ：Inscrivez votre équipe !
Text ：Gérez votre équipe de sport amateur comme un pro ! 👌 Envoi des convocations en 1 clic ✔ Suivi de la dispo de vos joueurs 📣 Communiquez avec votre équipe 📊 Stats détaillées de l'équipe et des joueurs
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 249 | 199 | 199 |
| Popularity | 999 | 996 | 996 |
| Dimensions | 2048 x 1638 | 337 x 600 | 337 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Belgium,France,Canada,Switzerland,Luxembourg | Belgium,Canada,Luxembourg,Switzerland,France | Switzerland,Belgium,France,Luxembourg,Canada |
| Language | English | French | French |
Through the above analysis, we can see that the most effective channel for SportEasy in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SportEasy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SportEasy, you can click the app name below to view related reports, or you can find more info in ASOTools.