DoodleConnect Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DoodleConnect's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DoodleConnect.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DoodleConnect
App Name : DoodleConnect
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : EZ Education Ltd
Publisher : Instagram,Facebook,Video Clip Video Editor, Music,Hush Little Baby - Fun Activities and Sing Along,Baby Food Fair Chef,Othello Quest - Online Othello
Total creative ads during the time period : 120
Duration : 396
Popularity : 33,705
Check ASO Keywords of DoodleConnect
2. DoodleConnect’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DoodleConnect in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DoodleConnect in the recent period. As of 2021-02-22, among the DoodleConnect‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-22, DoodleConnect's the proportion of networks impressions are placed like this:
Messenger's proportion is 32.04%,
Audience Network's proportion is 23.47%,
Instagram's proportion is 22.71%,
Facebook's proportion is 21.77%,
's proportion is .
In the date of 2021-02-22, DoodleConnect‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of DoodleConnect
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DoodleConnect. We can see some advertising trends.
Top 1 Ad Creative of DoodleConnect
Ad Details ：
Headline ：Fully Aligned to the National Curriculum
Text ：Build your child's confidence and ability in maths with a personalised work programme that adapts to their strengths and weaknesses.
Top 2 Ad Creative of DoodleConnect
Ad Details ：
Headline ：Proven to Raise Confidence and Ability in Maths
Text ：DoodleMaths creates an engaging and personalised learning programme, just for your child!
Top 3 Ad Creative of DoodleConnect
Ad Details ：
Headline ：Practice KS1 & KS2 Maths
Text ：An engaging educational experience built around your child's strengths and weaknesses
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 241 | 191 | 191 |
| Popularity | 999 | 989 | 989 |
| Dimensions | 400 x 300 | 600 x 400 | |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom,Canada,Australia,United States | United Kingdom,Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DoodleConnect in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free DoodleConnect's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DoodleConnect, you can click the app name below to view related reports, or you can find more info in ASOTools.