TVNZ OnDemand Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TVNZ OnDemand's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TVNZ OnDemand.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TVNZ OnDemand
App Name : TVNZ OnDemand
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Television New Zealand Limited
Publisher : Facebook,Instagram,True Mobile Caller ID Locator & Call Blocker,Photo Editor & Pic Collage - Sweet Selfie Camera,Korean Food Recipes - 10k Recipes,Selfie - Enstyle,Treehouse Table,Talkray - Free Calls Texts
Total creative ads during the time period : 110
Duration : 906
Popularity : 8,608
Check ASO Keywords of TVNZ OnDemand
2. TVNZ OnDemand’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TVNZ OnDemand in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TVNZ OnDemand in the recent period. As of 2021-03-10, among the TVNZ OnDemand‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 64.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.29%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, TVNZ OnDemand's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.1%,
Instagram's proportion is 49.9%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, TVNZ OnDemand‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of TVNZ OnDemand
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TVNZ OnDemand. We can see some advertising trends.
Top 1 Ad Creative of TVNZ OnDemand
Ad Details ：
Headline ：Coyote | Stream Now 🍿
Text ：Michael Chiklis brings his signature tough, no-nonsense attitude to the all-new, action-packed series #Coyote.
Streaming now on TVNZ OnDemand.
Top 2 Ad Creative of TVNZ OnDemand
Ad Details ：
Headline ：Coyote | Stream Now 🍿
Text ：He once held the line. Now he must cross it. #Coyote follows ex-border patrol agent, Ben Clemens as he battles with his morality, in a thrilling tale of survival.
Streaming now on TVNZ OnDemand.
Top 3 Ad Creative of TVNZ OnDemand
Ad Details ：
Headline ：Coyote | Stream Now 🍿
Text ：From the front lines of the border, things take a tumultuous turn for retired border patrol agent, Ben Clemens.
Played by the powerful actor Michael Chiklis, #Coyote is streaming now on TVNZ OnDemand.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 28 | 28 | 28 |
| Popularity | 136 | 136 | 135 |
| Dimensions | 600 x 600 | 426 x 426 | 600 x 600 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | Canada,Australia,United States,United Kingdom | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TVNZ OnDemand in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free TVNZ OnDemand's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TVNZ OnDemand, you can click the app name below to view related reports, or you can find more info in ASOTools.