Google Podcasts: Discover free & trending podcasts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google Podcasts: Discover free & trending podcasts's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Podcasts: Discover free & trending podcasts.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Podcasts: Discover free & trending podcasts
App Name : Google Podcasts: Discover free & trending podcasts
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Google LLC
Publisher : Instagram,Facebook,ESL Podcast (Listening),Fotor - Photo Editor&Collage,Hush Little Baby - Fun Activities and Sing Along,Gutenberg Project
Total creative ads during the time period : 981
Duration : 913
Popularity : 91,249
Check ASO Keywords of Google Podcasts: Discover free & trending podcasts
2. Google Podcasts: Discover free & trending podcasts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google Podcasts: Discover free & trending podcasts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Podcasts: Discover free & trending podcasts in the recent period. As of 2021-03-15, among the Google Podcasts: Discover free & trending podcasts‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Google Podcasts: Discover free & trending podcasts's the proportion of networks impressions are placed like this:
Instagram's proportion is 98.18%,
Facebook's proportion is 1.82%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Google Podcasts: Discover free & trending podcasts‘s network with the most ads is Instagram and its proportion is 83.33%.
3. Top 3 Ad Creative Analysis of Google Podcasts: Discover free & trending podcasts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Podcasts: Discover free & trending podcasts. We can see some advertising trends.
Top 1 Ad Creative of Google Podcasts: Discover free & trending podcasts
Ad Details ：
Headline ：Listen to Haaretz Weekly on Google Podcasts
Text ：
Top 2 Ad Creative of Google Podcasts: Discover free & trending podcasts
Ad Details ：
Headline ：السلطان العثماني عبد الحميد الثاني
Text ：عرفت الدولة في حكمه نظاما صارما، وانتهى به الأمر منفيا خارج الدولة بعد انقلاب مدبر.. السلطان العثماني عبد الحميد الثاني يروي لكم قصته، استمعوا لحلقتنا السادسة من #بودكاست_رموز: podcast.aljazeera.net/podcast-rmouz bit.ly/RumoozSoundCould bit.ly/RumoozApple bit.ly/RumoozGoogle bit.ly/RumoozCastbox bit.ly/RumoozSpotify
Top 3 Ad Creative of Google Podcasts: Discover free & trending podcasts
Ad Details ：
Headline ：Express News - Gilbert Garcia & Charlotte Talk GOP Crisis
Text ：Charlotte has a conversation with Gilbert Garcia about the local GOP and what it will take to bring it back to life!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 469 | 24 | 264 |
| Popularity | 999 | 999 | 993 |
| Dimensions | 1200 x 628 | 640 x 640 | 604 x 604 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 6 | 2 |
| Countries | Mexico,Israel,Ireland,Canada,Somalia,United States | Morocco,Egypt,Jordan,Bahrian | United States,United Kingdom,Australia,Canada |
| Language | English | Arabic | English |
Through the above analysis, we can see that the most effective channel for Google Podcasts: Discover free & trending podcasts in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Google Podcasts: Discover free & trending podcasts's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Podcasts: Discover free & trending podcasts, you can click the app name below to view related reports, or you can find more info in ASOTools.