DR!FT Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DR!FT's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DR!FT.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DR!FT
App Name : DR!FT
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : STURMKIND GmbH
Publisher : Facebook,Instagram,Drift City 2017,Avira Antivirus 2020 - Virus Cleaner & VPN,POTO - Photo Collage Editor,Baby Hazel's Class Time - Prepare for Dinner,Skyless,Montage Video Musique,地铁跑酷 - 官方中文版
Total creative ads during the time period : 39
Duration : 658
Popularity : 7,072
Check ASO Keywords of DR!FT
2. DR!FT’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DR!FT in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DR!FT in the recent period. As of 2021-03-16, among the DR!FT‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, DR!FT's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, DR!FT‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of DR!FT
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DR!FT. We can see some advertising trends.
Top 1 Ad Creative of DR!FT
Ad Details ：
Headline ：DR!FT – Motorsportspaß in Deiner Hosentasche!
Text ：Bist Du bereit für Hybrid Gaming? DR!FT - Purer Motorsportspaß in Deiner Hosentasche! Alle Infos auf sturmkind.com DR!FT – 🏎 Rennspaß zum Anfassen und 📱 virtuelles 🎮 Game in einem! Verschiedene Spielmodi: 🏅 Drift 🥈 Race 🥉 Rallycross 🎖 Gymkhana Simulierte Untergründe: ❄️ Eis 🏜 Schotter 🌧 nasse Fahrbahn ☀️ trockene Fahrbahn Virtuelles Tuning: 🔧 Reifenwechsel ⚙️ verschiedene Motoren und 🔋 Leistungsstufen Heck-, Allrad- und Frontantriebsetups und viel mehr Echter Motorsound - Realistisches Fahrverhalten DR!FT von STURMKIND, Dein innovatives Startup, das in Deutschland produziert! Alle Infos auf sturmkind.com
Top 2 Ad Creative of DR!FT
Ad Details ：
Headline ：Real Racing Emotion
Text ：DR!FT - Hybrid Gaming Reale Fahrkunst und virtuelles Spiel in einem! Jetzt kennenlernen! https://www.sturmkind.com/
Top 3 Ad Creative of DR!FT
Ad Details ：
Headline ：DR!FT – Motorsportspaß in Deiner Hosentasche!
Text ：Bist Du bereit für Hybrid Gaming? DR!FT - Purer Motorsportspaß in Deiner Hosentasche! Alle Infos auf sturmkind.com
DR!FT – 🏎 Rennspaß zum Anfassen und
📱 virtuelles 🎮 Game in einem!
Verschiedene Spielmodi:
🏅 Drift
🥈 Race
🥉 Rallycross
🎖 Gymkhana
Simulierte Untergründe:
❄️ Eis
🏜 Schotter
🌧 nasse Fahrbahn
☀️ trockene Fahrbahn
Virtuelles Tuning:
🔧 Reifenwechsel
⚙️ verschiedene Motoren und
🔋 Leistungsstufen
Heck-, Allrad- und Frontantriebsetups
und viel mehr
Echter Motorsound - Realistisches Fahrverhalten
DR!FT von STURMKIND, Dein innovatives Startup, das in Deutschland produziert!
Alle Infos auf sturmkind.com
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 127 | 132 | 94 |
| Popularity | 996 | 992 | 914 |
| Dimensions | 400 x 224 | 1918 x 1080 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 11 |
| Countries | Romania,Germany,Poland,Bosnia Hercegovina | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for DR!FT in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free DR!FT's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DR!FT, you can click the app name below to view related reports, or you can find more info in ASOTools.