DraftKings - Daily Fantasy Football for Cash Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DraftKings - Daily Fantasy Football for Cash's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DraftKings - Daily Fantasy Football for Cash.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DraftKings - Daily Fantasy Football for Cash
App Name : DraftKings - Daily Fantasy Football for Cash
Logo：
OS : Android
Network : AppLovin,Audience Network,Facebook
Developer : DraftKings, Inc.
Publisher : Instagram,Treehouse Table,USA Weather forecast,TalkU Free Calls +Free Texting +International Call,Vegan Recipes - Free Vegan Food Cookbook,Talkray - Free Calls Texts,SHAREit - Transfer & Share,Facebook
Total creative ads during the time period : 10,000
Duration : 2,068
Popularity : 138,826
Check ASO Keywords of DraftKings - Daily Fantasy Football for Cash
2. DraftKings - Daily Fantasy Football for Cash’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DraftKings - Daily Fantasy Football for Cash in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DraftKings - Daily Fantasy Football for Cash in the recent period. As of 2021-03-15, among the DraftKings - Daily Fantasy Football for Cash‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 96.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, DraftKings - Daily Fantasy Football for Cash's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.14%,
Audience Network's proportion is 26.14%,
Instagram's proportion is 25.23%,
Messenger's proportion is 22.48%,
's proportion is .
In the date of 2021-03-15, DraftKings - Daily Fantasy Football for Cash‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of DraftKings - Daily Fantasy Football for Cash
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DraftKings - Daily Fantasy Football for Cash. We can see some advertising trends.
Top 1 Ad Creative of DraftKings - Daily Fantasy Football for Cash
Ad Details ：
Headline ：Predict the Presidential Debate
Text ：Predict tonight's Presidential Debate to win $50,000 in Free Prizes!
Top 2 Ad Creative of DraftKings - Daily Fantasy Football for Cash
Ad Details ：
Headline ：Predict the Presidential Debate
Text ：Predict tonight's Presidential Debate to win $50,000 in Free Prizes!
Top 3 Ad Creative of DraftKings - Daily Fantasy Football for Cash
Ad Details ：
Headline ：Predict the Presidential Debate
Text ：Predict tonight's Presidential Debate to win $50,000 in Free Prizes!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 68 | 68 | 68 |
| Popularity | 442 | 441 | 440 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DraftKings - Daily Fantasy Football for Cash in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free DraftKings - Daily Fantasy Football for Cash's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DraftKings - Daily Fantasy Football for Cash, you can click the app name below to view related reports, or you can find more info in ASOTools.