DraftKings Sportsbook Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the DraftKings Sportsbook’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DraftKings Sportsbook.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of DraftKings Sportsbook

App Name : DraftKings Sportsbook


DraftKings Sportsbook-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram


Publisher : GulogGratis: Køb & sælg,开箱模拟器 for 皇室战争,PhotoGrid - Pic Collage Maker,MySQL QueryDB Client,Video Editor with Music Star,appsGratis,Un día más culto

Total creative ads during the time period : 1,771

Duration : 763

Popularity : 125,906

2. DraftKings Sportsbook’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DraftKings Sportsbook in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of DraftKings Sportsbook in the recent period. As of 2020-09-07, among the DraftKings Sportsbook‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 19.12%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 80.88%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, DraftKings Sportsbook’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 24.91%,

Audience Network’s proportion is 24.81%,

Messenger’s proportion is 24.81%,

Facebook’s proportion is 18.77%,

YouTube’s proportion is 6.71%.

In the date of 2020-09-07, DraftKings Sportsbook‘s network with the most ads is Facebook and its proportion is 26.47%.

3. Top 3 Ad Creative Analysis of DraftKings Sportsbook

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DraftKings Sportsbook. We can see some advertising trends.

Top 1 Ad Creative of DraftKings Sportsbook

Ad Details :

Headline :NEW: DEPOSIT BONUS UP TO $500!

Text :

Top 2 Ad Creative of DraftKings Sportsbook

Ad Details :

Headline :NEW: DEPOSIT BONUS UP TO $500!

Text :

Top 3 Ad Creative of DraftKings Sportsbook

Ad Details :

Headline :DraftKings Sportsbook

Text :DraftKings BLACKJACK is HERE. Play now and get a deposit bonus up to $500! 🎰 Play DK...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 111 111 197
Popularity 845 841 815
Dimensions 400 x 400 400 x 400 750 x 750
Creative Type Video Video Image
Network Facebook Audience Network Audience Network
Related Ads 1 1 2
Countries United States United States United States,United Kingdom,Australia,Canada
Language German German English

Through the above analysis, we can see that the most effective channel for DraftKings Sportsbook in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free DraftKings Sportsbook’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to DraftKings Sportsbook, you can click the app name below to view related reports.