Social Mom - the Parenting App for Moms Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Social Mom - the Parenting App for Moms's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Social Mom - the Parenting App for Moms.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Social Mom - the Parenting App for Moms

App Name : Social Mom - the Parenting App for Moms

Logo：

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Social.mom

Publisher : Instagram,UC Mini-Download Video Status & Movies,ROKA - Bilgi Yarışması,Video Collage: Mix VideoPhoto,Ameba,Quote It,1A2B (Bulls and Cows),Simple TicTacToe

Total creative ads during the time period : 236

Duration : 971

Popularity : 53,069

Check ASO Keywords of Social Mom - the Parenting App for Moms

2. Social Mom - the Parenting App for Moms’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Social Mom - the Parenting App for Moms in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Social Mom - the Parenting App for Moms in the recent period. As of 2021-05-26, among the Social Mom - the Parenting App for Moms‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Social Mom - the Parenting App for Moms's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

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In the date of 2021-05-26, Social Mom - the Parenting App for Moms‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Social Mom - the Parenting App for Moms

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Social Mom - the Parenting App for Moms. We can see some advertising trends.

Top 1 Ad Creative of Social Mom - the Parenting App for Moms

Ad Details ：

Headline ：L’application que toutes les futures ou nouvelles mamans devraient télécharger

Text ：👶👩[FUTURES ET NOUVELLES MAMANS]👩👶

Vous sentez-vous isolée au quotidien ? Avez-vous l’impression d’être seule face à vos questions, à vos angoisses, mais aussi face à vos petits bonheurs que vous aimeriez partager ? 😔

C’est tout à fait normal, la majorité des futures et nouvelles mamans ressentent ce sentiment de déprime.

En fait, 80% des mères disent se sentir seule pendant la grossesse ou dans les mois qui suivent l'accouchement. Vos sentiments sont donc très légitimes.

Heureusement, il y a un nouveau moyen pour remédier à la solitude : l’application mobile Social.Mom. 😲

Elle vous permet d’entrer en contact avec des mamans qui vivent près de chez vous et qui ont des enfants du même âge. 👍

Vous pouvez trouver des activités de groupe entre mamans qui ont lieu dans votre quartier ou organiser les vôtres. C’est également un endroit pour parler entre mères sans être jugée.

Toutes les femmes sur l’application ont vécu la même chose que vous, elles ont peut-être le truc ou le conseil qu’il vous faut.

Ne restez pas seule et téléchargez l’application Social.Mom gratuitement en cliquant ici. 👇

Top 2 Ad Creative of Social Mom - the Parenting App for Moms

Ad Details ：

Headline ：L’app qui regroupe toutes les mamans.

Text ：Social.Mom l’application mobile exclusive aux mamans

Top 3 Ad Creative of Social Mom - the Parenting App for Moms

Ad Details ：

Headline ：L’app qui regroupe toutes les mamans.

Text ：For mothers, expecting mothers and TTC only. Meeting other moms from your neighborhood is easier than ever. Social.mom is a social network for moms only where you can be yourself, talk about real stuff, have fun and relax. Social.mom’s features include: * Meet other local moms and expecting mother...

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Social Mom - the Parenting App for Moms in recent advertising is Messenger, and the main creative type is Video.

In conclusion: The above is a free Social Mom - the Parenting App for Moms's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Social Mom - the Parenting App for Moms, you can click the app name below to view related reports, or you can find more info in ASOTools.

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