Sugarplum Lane Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sugarplum Lane's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sugarplum Lane.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sugarplum Lane
App Name : Sugarplum Lane
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Luxurious Living, LLC
Publisher : Instagram,Facebook
Total creative ads during the time period : 82
Duration : 501
Popularity : 37,589
Check ASO Keywords of Sugarplum Lane
2. Sugarplum Lane’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sugarplum Lane in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sugarplum Lane in the recent period. As of 2021-01-31, among the Sugarplum Lane‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-31, Sugarplum Lane's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-01-31, Sugarplum Lane‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Sugarplum Lane
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sugarplum Lane. We can see some advertising trends.
Top 1 Ad Creative of Sugarplum Lane
Ad Details ：
Headline ：Sugarplum Lane Baby
Text ：
Top 2 Ad Creative of Sugarplum Lane
Ad Details ：
Headline ：Sugarplum Lane Baby
Text ：Infant and toddler clothing, made in the USA. Perfect for photo shoots and everyday wear. Sizes 0-3 Months up to 5T.
Top 3 Ad Creative of Sugarplum Lane
Ad Details ：
Headline ：Sugarplum Lane Baby
Text ：Infant and toddler clothing, made in the USA. Perfect for photo shoots and everyday wear. Sizes 0-3 Months up to 5T.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 205 | 204 | 205 |
| Popularity | 995 | 995 | 995 |
| Dimensions | 1440 x 1278 | 625 x 469 | 1440 x 1278 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | Indonesian | English | English |
Through the above analysis, we can see that the most effective channel for Sugarplum Lane in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Sugarplum Lane's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sugarplum Lane, you can click the app name below to view related reports, or you can find more info in ASOTools.