Dragon City Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dragon City's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dragon City.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dragon City
App Name : Dragon City
Logo：
OS : Android
Network : AppLovin,Google Ads(Admob),Facebook
Developer : Socialpoint
Publisher : Instagram,Fortune in Vegas Jackpot Slots,Slot-Deluxe Jackpot Free Slots,Bubbles Battles,Car Crushing Junk Truck Sim 3D,Cards Royale Solitaire Free,Fun Panda Run
Total creative ads during the time period : 10,000
Duration : 2,421
Popularity : 1,363,622
Check ASO Keywords of Dragon City
2. Dragon City’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dragon City in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dragon City in the recent period. As of 2021-03-15, among the Dragon City‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dragon City's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.75%,
Facebook's proportion is 24.44%,
Audience Network's proportion is 24.42%,
Instagram's proportion is 24.38%,
's proportion is .
In the date of 2021-03-15, Dragon City‘s network with the most ads is Messenger and its proportion is 26.42%.
3. Top 3 Ad Creative Analysis of Dragon City
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dragon City. We can see some advertising trends.
Top 1 Ad Creative of Dragon City
Ad Details ：
Headline ：Dragon City
Text ：
Top 2 Ad Creative of Dragon City
Ad Details ：
Headline ：Download Dragon City Now
Text ：Collect & Breed 100s of Dragons & Become the Ultimate Dragon Master!
Top 3 Ad Creative of Dragon City
Ad Details ：
Headline ：Breed Awesome Dragons!
Text ：Collect & Breed 100s of Dragons to Discover New Species!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,249 | 643 | 643 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1000 x 400 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia,Malaysia | United States,United Kingdom,Brazil,Canada,Hungary,Germany,Australia,Libyan Arab Jm,France | Mexico,Hungary,Australia,United Kingdom,Canada,United States,France,Germany |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dragon City in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Dragon City's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dragon City, you can click the app name below to view related reports, or you can find more info in ASOTools.