Ubook Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ubook's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ubook.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ubook
App Name : Ubook
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Ubook - Audiobooks Revistas e Podcasts
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,7 Minute Workout,YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table
Total creative ads during the time period : 1,220
Duration : 962
Popularity : 140,942
Check ASO Keywords of Ubook
2. Ubook’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ubook in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ubook in the recent period. As of 2021-03-15, among the Ubook‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 56.1%, Playable Ads category's proportion is 0.0%, Image category's proportion is 43.9%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Ubook's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.29%,
Audience Network's proportion is 25.22%,
Instagram's proportion is 24.87%,
Messenger's proportion is 24.62%,
's proportion is .
In the date of 2021-03-15, Ubook‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Ubook
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ubook. We can see some advertising trends.
Top 1 Ad Creative of Ubook
Ad Details ：
Headline ：Só R$ 14,90 por mês
Text ：Se é para ficar em casa, que seja bem acompanhado. Reduzimos em 50% o preço da assinatura na Ubook.
Ouça livros, podcasts e muitos outros conteúdos em áudio.
Top 2 Ad Creative of Ubook
Ad Details ：
Headline ：Só R$ 14,90 por mês
Text ：Se é para ficar em casa, que seja bem acompanhado. Reduzimos em 50% o preço da assinatura na Ubook.
Ouça livros, podcasts e muitos outros conteúdos em áudio.
Top 3 Ad Creative of Ubook
Ad Details ：
Headline ：Ubook Audiobooks
Text ：Instale Ubook em seu celular e tenha acesso a milhares de livros para ouvir, além de revistas, documentários, podcasts e muito mais conteúdo em áudio!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 358 | 359 | 402 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 800 x 800 | 800 x 800 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Portugal,Angola,Brazil | Chile,Brazil,Mexico,Colombia | Portugal,Angola,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Ubook in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Ubook's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ubook, you can click the app name below to view related reports, or you can find more info in ASOTools.