Michaels Stores Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Michaels Stores's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Michaels Stores.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Michaels Stores
App Name : Michaels Stores
Logo：
OS : Android
Network : Pinterest,Facebook,Instagram
Developer : Michaels Stores, Inc.
Publisher : Instagram,Facebook,Counting money,沙滩急速摩托,儿童圣诞节游戏- 装扮圣诞树、做圣诞老人冰雕,Agenda Capilar,Bengaluru Attractions
Total creative ads during the time period : 464
Duration : 648
Popularity : 86,386
Check ASO Keywords of Michaels Stores
2. Michaels Stores’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Michaels Stores in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Michaels Stores in the recent period. As of 2021-03-15, among the Michaels Stores‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Michaels Stores's the proportion of networks impressions are placed like this:
Pinterest's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Michaels Stores‘s network with the most ads is Pinterest and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Michaels Stores
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Michaels Stores. We can see some advertising trends.
Top 1 Ad Creative of Michaels Stores
Ad Details ：
Headline ：Curbside Pick Up
Text ：Delivery right to your car. We’re here so you can get the supplies you need, safely.
Top 2 Ad Creative of Michaels Stores
Ad Details ：
Headline ：Curbside Pick Up
Text ：Delivery right to your car. We’re here so you can get the supplies you need, safely.
Top 3 Ad Creative of Michaels Stores
Ad Details ：
Headline ：Curbside Pick Up
Text ：Delivery right to your car. We’re here so you can get the supplies you need, safely.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 221 | 221 | 221 |
| Popularity | 996 | 996 | 996 |
| Dimensions | 540 x 540 | 540 x 540 | 260 x 540 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Michaels Stores in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Michaels Stores's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Michaels Stores, you can click the app name below to view related reports, or you can find more info in ASOTools.