Happy Paint : Adult Coloring Book & Picsart Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Happy Paint : Adult Coloring Book & Picsart's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Happy Paint : Adult Coloring Book & Picsart.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Happy Paint : Adult Coloring Book & Picsart
App Name : Happy Paint : Adult Coloring Book & Picsart
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : DLAM Paint & Coloring Studio
Publisher : Instagram,Facebook,Art Pixel Coloring. Color by Number. Relax app,Mandala Coloring Book,Kid Dress Up cute,How to Make Origami Birds
Total creative ads during the time period : 1,370
Duration : 384
Popularity : 128,202
Check ASO Keywords of Happy Paint : Adult Coloring Book & Picsart
2. Happy Paint : Adult Coloring Book & Picsart’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Happy Paint : Adult Coloring Book & Picsart in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Happy Paint : Adult Coloring Book & Picsart in the recent period. As of 2021-03-15, among the Happy Paint : Adult Coloring Book & Picsart‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.8%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.2%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Happy Paint : Adult Coloring Book & Picsart's the proportion of networks impressions are placed like this:
Facebook's proportion is 20.78%,
Audience Network's proportion is 20.78%,
Instagram's proportion is 20.78%,
Messenger's proportion is 20.78%,
Google Ads(Admob)'s proportion is 16.89%.
In the date of 2021-03-15, Happy Paint : Adult Coloring Book & Picsart‘s network with the most ads is Facebook and its proportion is 24.81%.
3. Top 3 Ad Creative Analysis of Happy Paint : Adult Coloring Book & Picsart
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Happy Paint : Adult Coloring Book & Picsart. We can see some advertising trends.
Top 1 Ad Creative of Happy Paint : Adult Coloring Book & Picsart
Ad Details ：
Headline ：Paint your own art here ->.
Text ：Relaxing coloring game, easy to get started, all for free.
Top 2 Ad Creative of Happy Paint : Adult Coloring Book & Picsart
Ad Details ：
Headline ：Paint your own art here ->.
Text ：Relaxing coloring game, easy to get started, all for free.
Top 3 Ad Creative of Happy Paint : Adult Coloring Book & Picsart
Ad Details ：
Headline ：Paint your own art here ->.
Text ：Relaxing coloring game, easy to get started, all for free.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 171 | 171 | 171 |
| Popularity | 990 | 990 | 990 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Happy Paint : Adult Coloring Book & Picsart in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Happy Paint : Adult Coloring Book & Picsart's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Happy Paint : Adult Coloring Book & Picsart, you can click the app name below to view related reports, or you can find more info in ASOTools.