Draw it Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Draw it's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Draw it.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Draw it
App Name : Draw it
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Kwalee Ltd
Publisher : Instagram,Vegan Recipes - Free Vegan Food Cookbook,Rorys Restaurant Origins - Culinary School,Photo Editor & Pic Collage - Sweet Selfie Camera,Video Collage Maker,Rorys Restaurant Winter Rush,Video Collage: Mix VideoPhoto,Hidden Object - Christmas Tree
Total creative ads during the time period : 341
Duration : 725
Popularity : 62,391
Check ASO Keywords of Draw it
2. Draw it’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Draw it in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Draw it in the recent period. As of 2021-03-14, among the Draw it‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Draw it's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.21%,
Audience Network's proportion is 21.26%,
Instagram's proportion is 21.26%,
Messenger's proportion is 21.26%,
's proportion is .
In the date of 2021-03-14, Draw it‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Draw it
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Draw it. We can see some advertising trends.
Top 1 Ad Creative of Draw it
Ad Details ：
Headline ：Play Draw it!
Text ：How fast can you sketch?
Top 2 Ad Creative of Draw it
Ad Details ：
Headline ：Play Draw it!
Text ：
Top 3 Ad Creative of Draw it
Ad Details ：
Headline ：Play Draw it!
Text ：How fast can you sketch?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 315 | 248 | 662 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 320 x 400 | 1280 x 1280 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Liberia,East Timor,British Indian Ocean Territory,Belgium,Czech,Austria,Switzerland,Denmark,Germany,Brazil,South Georgia and The South Sandwich Islands,United Kingdom,Sweden,Benin,Libyan Arab Jm,United States,Niue,Congo | United States | United Kingdom,Sweden,Austria,United States |
| Language | English | Filipino | English |
Through the above analysis, we can see that the most effective channel for Draw it in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Draw it's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Draw it, you can click the app name below to view related reports, or you can find more info in ASOTools.