DreamLab Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DreamLab's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DreamLab.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DreamLab
App Name : DreamLab
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Vodafone Foundation
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,Alarm Clock,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Indian Code Directory,Indian Calendar 2021,GPS Route Finder
Total creative ads during the time period : 395
Duration : 2,022
Popularity : 33,037
Check ASO Keywords of DreamLab
2. DreamLab’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DreamLab in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DreamLab in the recent period. As of 2021-05-26, among the DreamLab‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, DreamLab's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, DreamLab‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of DreamLab
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DreamLab. We can see some advertising trends.
Top 1 Ad Creative of DreamLab
Ad Details ：
Headline ：Help fight COVID-19 while you sleep!
Text ：Download the DreamLab app and join the #DreamTeam helping speed up vital COVID-19 research while they sleep #SleepLikeAHero
Top 2 Ad Creative of DreamLab
Ad Details ：
Headline ：Timeline Photos
Text ：Join the fight today! The more people that plug in every night with the DreamLab app, the quicker potential #COVID19 treatments could be found. Download the DreamLab app today and #SleepLikeAHero. Visit vodafone.com/dreamlab/ghana for more info.
Top 3 Ad Creative of DreamLab
Ad Details ：
Headline ：Download the DreamLab app
Text ：Join a million other dreamers around the world and help solve COVID-19 while you sleep 🛌. Vodafone Foundation's DreamLab app uses the power of your phone to process calculations that can help fast track COVID-19 and cancer research. Download the DreamLab app today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 15 | 1 | 77 |
| Popularity | 912 | 654 | 350 |
| Dimensions | 640 x 640 | 720 x 719 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | South Africa | Ghana | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DreamLab in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free DreamLab's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DreamLab, you can click the app name below to view related reports, or you can find more info in ASOTools.