DreamLab Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the DreamLab’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DreamLab.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of DreamLab

App Name : DreamLab



OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : Vodafone Foundation

Publisher : 地铁跑酷 - 官方中文版,Alarm Clock,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Indian Code Directory,Indian Calendar,GPS Route Finder,Your Weather Theme - Weather Widget with Forecasts,Vegan Recipes Free

Total creative ads during the time period : 236

Duration : 1,756

Popularity : 22,357

2. DreamLab’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DreamLab in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of DreamLab in the recent period. As of 2020-09-02, among the DreamLab‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, DreamLab’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 98.6%,

Instagram’s proportion is 1.4%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, DreamLab‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of DreamLab

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DreamLab. We can see some advertising trends.

Top 1 Ad Creative of DreamLab

Ad Details :

Headline :Help fight COVID-19 while you sleep!

Text :Download the DreamLab app and join the #DreamTeam helping speed up vital COVID-19 research while they sleep #SleepLikeAHero

Top 2 Ad Creative of DreamLab

Ad Details :

Headline :Timeline Photos

Text :‪Join the fight today! The more people that plug in every night with the DreamLab app, the quicker potential #COVID19 treatments could be found. Download the DreamLab app today and #SleepLikeAHero. ‬ ‪ Visit vodafone.com/dreamlab/ghana for more info. ‬

Top 3 Ad Creative of DreamLab

Ad Details :

Headline :Descarga Dream Lab

Text :Ayuda con tu móvil a acelerar la investigación del Covid-19 con la app DreamLab. #SueñaYVenceElCOVID19

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 15 1 42
Popularity 912 654 255
Dimensions 640 x 640 720 x 719 1080 x 1080
Creative Type Video Image Video
Network Facebook Facebook Facebook
Related Ads 2 2 2
Countries South Africa Ghana Morocco,Spain,Italy,Romania
Language English English Spanish

Through the above analysis, we can see that the most effective channel for DreamLab in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free DreamLab’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to DreamLab, you can click the app name below to view related reports.