Dressbarn Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dressbarn's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dressbarn.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dressbarn
App Name : Dressbarn
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : Dress Barn Online, Inc.
Publisher : Instagram,打工趣 - 最棒的兼職工作資訊平台,Facebook,Fotor - Photo Editor&Collage,Korean Food Recipes - 10k Recipes,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 4,045
Duration : 335
Popularity : 325,555
Check ASO Keywords of Dressbarn
2. Dressbarn’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dressbarn in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dressbarn in the recent period. As of 2021-03-14, among the Dressbarn‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Dressbarn's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, Dressbarn‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Dressbarn
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dressbarn. We can see some advertising trends.
Top 1 Ad Creative of Dressbarn
Ad Details ：
Headline ：Brand New In! The Flynn Dress + FREE delivery! Available online now while supplies last
Text ：This elastic waistband dress will turn heads! Its lightweight rayon material is suitable for an everyday look. The v-neckline will make you look sexy especially when you pair the dress with a small pendant necklace.
Top 2 Ad Creative of Dressbarn
Ad Details ：
Headline ：Patchwork Peasant Tie Front Top
Text ：Tie front top with patchwork print. Button down with gold buttons and elastic opening 3/4 sleeves. Imported. Import Center Front Length: 22 1/4" Center Back Length: 25 1/2" Tie Front Button Down 3/4 sleeves
Top 3 Ad Creative of Dressbarn
Ad Details ：
Headline ：Diamond Print Lurex Blouse
Text ：Diamond print blouse with lurex sparkle all over. The suttle ribbons of lurex throughout the blouse give the hint of sparkle you need for a sunny day. Imported. Short sleeves Lorex sparkle Fully lined 29.5" Long Jillian is 5'9"" and wears a 1X
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 146 | 145 | 145 |
| Popularity | 946 | 944 | 944 |
| Dimensions | 345 x 345 | 639 x 831 | 345 x 448 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | Canada,United Kingdom,United States,Australia | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dressbarn in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free Dressbarn's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dressbarn, you can click the app name below to view related reports, or you can find more info in ASOTools.