Drive Go Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Drive Go's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Drive Go.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Drive Go
App Name : Drive Go
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : NZ Transport Agency
Publisher : Instagram,Facebook,Fairy Fashion Braided Hairstyles games for girls,ROKA - Bilgi Yarışması
Total creative ads during the time period : 54
Duration : 617
Popularity : 21,130
Check ASO Keywords of Drive Go
2. Drive Go’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Drive Go in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Drive Go in the recent period. As of 2021-03-15, among the Drive Go‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Drive Go's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.32%,
Audience Network's proportion is 22.89%,
Instagram's proportion is 22.89%,
Messenger's proportion is 22.89%,
's proportion is .
In the date of 2021-03-15, Drive Go‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Drive Go
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Drive Go. We can see some advertising trends.
Top 1 Ad Creative of Drive Go
Ad Details ：
Headline ：Get the free app
Text ：NZ’s official Learn to Drive app. Learn everything you need to pass your restricted test.
Top 2 Ad Creative of Drive Go
Ad Details ：
Headline ：Get the free app
Text ：NZ’s official Learn to Drive app. Learn everything you need to pass your restricted test.
Top 3 Ad Creative of Drive Go
Ad Details ：
Headline ：Get the free app
Text ：NZ’s official Learn to Drive app. Learn everything you need to pass your restricted test.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 256 | 256 | 256 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | New Zealand | New Zealand | New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Drive Go in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Drive Go's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Drive Go, you can click the app name below to view related reports, or you can find more info in ASOTools.