EveryParent Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the EveryParent's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps EveryParent.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of EveryParent
App Name : EveryParent
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Children's Services Council of Palm Beach County
Publisher : Instagram,Facebook,Talking Ginger 2,Text Free: WiFi Calling App ,Traffic Alerts with Navigation, Maps Directions,Tandem Language Exchange: Speak & learn languages
Total creative ads during the time period : 245
Duration : 1,322
Popularity : 64,902
Check ASO Keywords of EveryParent
2. EveryParent’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser EveryParent in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of EveryParent in the recent period. As of 2021-03-15, among the EveryParent‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, EveryParent's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Facebook's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, EveryParent‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of EveryParent
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of EveryParent. We can see some advertising trends.
Top 1 Ad Creative of EveryParent
Ad Details ：
Headline ：Download the FREE EveryParent App
Text ：EveryParent By Children’s Services Council of Palm Beach County Description: The EveryParent App offers those parenting in Palm Beach County (FL) a unique, local resource full of tips, info and spot-on advice personalized for their families. For those raising children ages 0-18, EveryParent … ·...
Top 2 Ad Creative of EveryParent
Ad Details ：
Headline ：Download the FREE EveryParent App
Text ：EveryParent By Children’s Services Council of Palm Beach County Description: The EveryParent App offers those parenting in Palm Beach County (FL) a unique, local resource full of tips, info and spot-on advice personalized for their families. For those raising children ages 0-18, EveryParent … ·...
Top 3 Ad Creative of EveryParent
Ad Details ：
Headline ：Download the FREE EveryParent App
Text ：EveryParent By Children’s Services Council of Palm Beach County Description: The EveryParent App offers those parenting in Palm Beach County (FL) a unique, local resource full of tips, info and spot-on advice personalized for their families. For those raising children ages 0-18, EveryParent … ·...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 146 | 146 | 146 |
| Popularity | 964 | 964 | 962 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for EveryParent in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free EveryParent's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to EveryParent, you can click the app name below to view related reports, or you can find more info in ASOTools.