Drive Smarter Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Drive Smarter's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Drive Smarter.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Drive Smarter
App Name : Drive Smarter
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Cobra Electronics Corporation
Publisher : Instagram,Facebook,ShivPuran hindi
Total creative ads during the time period : 29
Duration : 164
Popularity : 7,416
Check ASO Keywords of Drive Smarter
2. Drive Smarter’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Drive Smarter in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Drive Smarter in the recent period. As of 2021-03-14, among the Drive Smarter‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 85.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 14.29%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Drive Smarter's the proportion of networks impressions are placed like this:
Instagram's proportion is 40.94%,
Facebook's proportion is 36.69%,
Audience Network's proportion is 21.12%,
Messenger's proportion is 1.24%,
's proportion is .
In the date of 2021-03-14, Drive Smarter‘s network with the most ads is Facebook and its proportion is 35.71%.
3. Top 3 Ad Creative Analysis of Drive Smarter
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Drive Smarter. We can see some advertising trends.
Top 1 Ad Creative of Drive Smarter
Ad Details ：
Headline ：Join the Cobra Business for Free
Text ：Find out why Cobra has been the #1 choice for drivers in transportation, construction, and services. Join the Cobra Business program for free to receive bulk pricing and other benefits
Top 2 Ad Creative of Drive Smarter
Ad Details ：
Headline ：Join the Cobra Business for Free
Text ：Find out why Cobra has been the #1 choice for drivers in transportation, construction, and services. Join the Cobra Business program for free to receive bulk pricing and other benefits
Top 3 Ad Creative of Drive Smarter
Ad Details ：
Headline ：Join the Cobra Business for Free
Text ：Find out why Cobra has been the #1 choice for drivers in transportation, construction, and services. Join the Cobra Business program for free to receive bulk pricing and other benefits
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 92 | 92 | 81 |
| Popularity | 664 | 660 | 572 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | United Kingdom,Australia,Canada,United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Drive Smarter in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Drive Smarter's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Drive Smarter, you can click the app name below to view related reports, or you can find more info in ASOTools.