ソーシャル経済メディア - NewsPicks Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ソーシャル経済メディア - NewsPicks's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ソーシャル経済メディア - NewsPicks.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ソーシャル経済メディア - NewsPicks
App Name : ソーシャル経済メディア - NewsPicks
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : NewsPicks, Inc.
Publisher : Instagram,Facebook,Treehouse Table,Square Fit Size -Photo Editor &Photo Collage Maker,Vegan Recipes - Free Vegan Food Cookbook,Traffic Alerts with Navigation, Maps Directions
Total creative ads during the time period : 871
Duration : 2,457
Popularity : 66,035
Check ASO Keywords of ソーシャル経済メディア - NewsPicks
2. ソーシャル経済メディア - NewsPicks’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ソーシャル経済メディア - NewsPicks in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ソーシャル経済メディア - NewsPicks in the recent period. As of 2021-03-16, among the ソーシャル経済メディア - NewsPicks‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, ソーシャル経済メディア - NewsPicks's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.35%,
Messenger's proportion is 25.34%,
Audience Network's proportion is 24.89%,
Instagram's proportion is 24.42%,
's proportion is .
In the date of 2021-03-16, ソーシャル経済メディア - NewsPicks‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ソーシャル経済メディア - NewsPicks
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ソーシャル経済メディア - NewsPicks. We can see some advertising trends.
Top 1 Ad Creative of ソーシャル経済メディア - NewsPicks
Ad Details ：
Headline ：経済を、もっとおもしろく。（無料）
Text ：新しいニュースの価値に出会えるソーシャル経済メディア。業界の専門家によるコメントでニュースをもっと深く、わかりやすく！
Top 2 Ad Creative of ソーシャル経済メディア - NewsPicks
Ad Details ：
Headline ：経済を、もっとおもしろく。（無料）
Text ：新しいニュースの価値に出会えるソーシャル経済メディア。業界の専門家によるコメントでニュースをもっと深く、わかりやすく！
Top 3 Ad Creative of ソーシャル経済メディア - NewsPicks
Ad Details ：
Headline ：経済を、もっとおもしろく。（無料）
Text ：新しいニュースの価値に出会えるソーシャル経済メディア。業界の専門家によるコメントでニュースをもっと深く、わかりやすく！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 133 | 133 | 133 |
| Popularity | 932 | 932 | 931 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for ソーシャル経済メディア - NewsPicks in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free ソーシャル経済メディア - NewsPicks's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ソーシャル経済メディア - NewsPicks, you can click the app name below to view related reports, or you can find more info in ASOTools.