爱奇艺视频 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 爱奇艺视频's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 爱奇艺视频.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 爱奇艺视频
App Name : 爱奇艺视频
Logo：
OS : iOS
Network : 爱奇艺,微博,今日头条
Developer :
Publisher : 愛奇藝(手機舊版)–熱播連續劇線上看,爱奇艺-流金岁月独播,抖音火山版-原火山小视频,火山直播,西瓜视频,今日头条,今日头条
Total creative ads during the time period : 1,488
Duration : 2,200
Popularity : 72,344
Check ASO Keywords of 爱奇艺视频
2. 爱奇艺视频’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 爱奇艺视频 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 爱奇艺视频 in the recent period. As of 2021-03-11, among the 爱奇艺视频‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 爱奇艺视频's the proportion of networks impressions are placed like this:
爱奇艺's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 爱奇艺视频‘s network with the most ads is 爱奇艺 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 爱奇艺视频
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 爱奇艺视频. We can see some advertising trends.
Top 1 Ad Creative of 爱奇艺视频
Ad Details ：
Headline ：《亲爱的活祖宗》陈哲远单人预告 千年小萌宠已上线
Text ：帅
Top 2 Ad Creative of 爱奇艺视频
Ad Details ：
Headline ：东北往事：别惹戴斗笠的男人
Text ：
Top 3 Ad Creative of 爱奇艺视频
Ad Details ：
Headline ：女婿岳父互相争宠，搞的鸡飞狗跳
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 132 | 118 | 56 |
| Popularity | 931 | 783 | 333 |
| Dimensions | 480 x 360 | 600 x 300 | 600 x 300 |
| Creative Type | Image | Image | Image |
| Network | 微博 | 爱奇艺 | 爱奇艺 |
| Related Ads | 1 | 2 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 爱奇艺视频 in recent advertising is 微博, and the main creative type is Image.
In conclusion: The above is a free 爱奇艺视频's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 爱奇艺视频, you can click the app name below to view related reports, or you can find more info in ASOTools.