Droga Raia Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Droga Raia’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Droga Raia.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Droga Raia

App Name : Droga Raia

Logo

Droga Raia-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Raia Drogasil SA.

Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,Ant Smasher by Best Cool Fun Games,YouCam Nails - Manicure Salon for Custom Nail Art,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,OLX Clasificados,AirBrush: Easy Photo Editor

Total creative ads during the time period : 1,925

Duration : 480

Popularity : 165,599

2. Droga Raia’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Droga Raia in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Droga Raia in the recent period. As of 2020-09-07, among the Droga Raia‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 57.14%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 14.29%, Carousel category’s proportion is 28.57%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Droga Raia’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 91.48%,

Instagram’s proportion is 8.52%,

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In the date of 2020-09-07, Droga Raia‘s network with the most ads is Instagram and its proportion is 71.43%.

3. Top 3 Ad Creative Analysis of Droga Raia

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Droga Raia. We can see some advertising trends.

Top 1 Ad Creative of Droga Raia

Ad Details :

Headline :VICK BABYRUB

Text :Conforto para o seu bebê.

Top 2 Ad Creative of Droga Raia

Ad Details :

Headline :Novo Imédia Excellence

Text :Adeus, raiz branca. Com o novo Imédia Excellence, você garante 100% de cobertura dos brancos em apenas três passos.

Top 3 Ad Creative of Droga Raia

Ad Details :

Headline :O #1 do mundo De A a Zinco

Text :Centrum é um multivitamínico que ajuda a melhorar sua imunidade e energia.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 361 87 2
Popularity 995 960 949
Dimensions 320 x 400 1024 x 1280 720 x 1280
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 2 2 1
Countries Brazil Brazil Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Droga Raia in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Droga Raia’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Droga Raia, you can click the app name below to view related reports.