Droga Raia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Droga Raia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Droga Raia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Droga Raia
App Name : Droga Raia
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Raia Drogasil S.A.
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Ant Smasher,YouCam Nails - Manicure Salon for Custom Nail Art,Fotor - Photo Editor&Collage
Total creative ads during the time period : 4,576
Duration : 1,602
Popularity : 597,597
Check ASO Keywords of Droga Raia
2. Droga Raia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Droga Raia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Droga Raia in the recent period. As of 2021-03-15, among the Droga Raia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Droga Raia's the proportion of networks impressions are placed like this:
Facebook's proportion is 47.34%,
Instagram's proportion is 47.34%,
Audience Network's proportion is 5.31%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Droga Raia‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Droga Raia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Droga Raia. We can see some advertising trends.
Top 1 Ad Creative of Droga Raia
Ad Details ：
Headline ：VICK BABYRUB
Text ：Conforto para o seu bebê.
Top 2 Ad Creative of Droga Raia
Ad Details ：
Headline ：Desodorante Spray Antitranspirante Old Spice Mar Profundo 1 Unidade
Text ：Compre seus desodorantes Old Spice preferidos sem sair de casa na Droga Raia!
Top 3 Ad Creative of Droga Raia
Ad Details ：
Headline ：Novo Imédia Excellence
Text ：Adeus, raiz branca. Com o novo Imédia Excellence, você garante 100% de cobertura dos brancos em apenas três passos.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 345 | 176 | 87 |
| Popularity | 987 | 980 | 960 |
| Dimensions | 320 x 400 | 600 x 600 | 1024 x 1280 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 3 | 1 | 2 |
| Countries | Brazil | Portugal,Angola,Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Droga Raia in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Droga Raia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Droga Raia, you can click the app name below to view related reports, or you can find more info in ASOTools.