DTE Insight Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DTE Insight's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DTE Insight.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DTE Insight
App Name : DTE Insight
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : DTE Energy Company
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,appsGratis,POTO - Photo Collage Editor,Un día más culto
Total creative ads during the time period : 101
Duration : 704
Popularity : 20,359
Check ASO Keywords of DTE Insight
2. DTE Insight’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DTE Insight in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DTE Insight in the recent period. As of 2021-05-28, among the DTE Insight‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 11.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, DTE Insight's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-28, DTE Insight‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of DTE Insight
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DTE Insight. We can see some advertising trends.
Top 1 Ad Creative of DTE Insight
Ad Details ：
Headline ：GET YOUR FREE APP!
Text ：See how and when your home uses energy. And how much money you can save on your monthly bill. Get your FREE app now!
Top 2 Ad Creative of DTE Insight
Ad Details ：
Headline ：GET YOUR FREE APP!
Text ：An All-New Smart Experience - Create a home that works for you. The DTE Insight app helps you understand, manage and control the energy that powers your home, and your life. Make your home smarter and more efficient now. The More You See, the More You Save - How much energy does your home use eac...
Top 3 Ad Creative of DTE Insight
Ad Details ：
Headline ：Get to know your home.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 103 | 103 | 89 |
| Popularity | 813 | 812 | 716 |
| Dimensions | 1200 x 628 | 1200 x 628 | 400 x 210 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | Costa Rica,Malaysia,India,United Kingdom,Thailand,Afghanistan,Ireland,Mexico,Canada,Philippines,United Arab Emirates,Ukraine,Iraq,Turkey,Brazil,Albania,Bangladesh,Nigeria,Israel |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DTE Insight in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free DTE Insight's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DTE Insight, you can click the app name below to view related reports, or you can find more info in ASOTools.