Speedtest by Ookla Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Speedtest by Ookla’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Speedtest by Ookla.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Speedtest by Ookla

App Name : Speedtest by Ookla

Logo

Speedtest by Ookla-SocialPeta

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Ookla

Publisher : 7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),YouCam Nails - Manicure Salon for Custom Nail Art

Total creative ads during the time period : 56

Duration : 1,577

Popularity : 8,568

2. Speedtest by Ookla’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Speedtest by Ookla in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Speedtest by Ookla in the recent period. As of 2020-08-31, among the Speedtest by Ookla‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Speedtest by Ookla’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 34.58%,

Messenger’s proportion is 34.58%,

Facebook’s proportion is 30.84%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, Speedtest by Ookla‘s network with the most ads is Instagram and its proportion is 34.78%.

3. Top 3 Ad Creative Analysis of Speedtest by Ookla

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Speedtest by Ookla. We can see some advertising trends.

Top 1 Ad Creative of Speedtest by Ookla

Ad Details :

Headline :Best Way To Test Internet Speed On Mobile

Text :Test your internet speed at home. • See how

Top 2 Ad Creative of Speedtest by Ookla

Ad Details :

Headline :Best Way To Test Internet Speed On Mobile

Text :Being an important necessity, your internet connection must be reliable at all times. So, better have a reliable internet speed test handy in your mobile.

Top 3 Ad Creative of Speedtest by Ookla

Ad Details :

Headline :Best Way To Test Internet Speed On Mobile

Text :Being an important necessity, your internet connection must be reliable at all times. So, better have a reliable internet speed test handy in your mobile.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 97 54 54
Popularity 376 314 314
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Instagram Instagram
Related Ads 2 1 1
Countries Tunisia,Algeria Canada,United Kingdom,United States,Australia Australia,United States,United Kingdom,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Speedtest by Ookla in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Speedtest by Ookla’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Speedtest by Ookla, you can click the app name below to view related reports.