Speedtest by Ookla Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Speedtest by Ookla's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Speedtest by Ookla.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Speedtest by Ookla
App Name : Speedtest by Ookla
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Ookla
Publisher : Instagram,Facebook,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 103
Duration : 1,846
Popularity : 9,492
Check ASO Keywords of Speedtest by Ookla
2. Speedtest by Ookla’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Speedtest by Ookla in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Speedtest by Ookla in the recent period. As of 2021-05-27, among the Speedtest by Ookla‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Speedtest by Ookla's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.13%,
Facebook's proportion is 49.87%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Speedtest by Ookla‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Speedtest by Ookla
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Speedtest by Ookla. We can see some advertising trends.
Top 1 Ad Creative of Speedtest by Ookla
Ad Details ：
Headline ：Best Way To Test Internet Speed On Mobile
Text ：Test your internet speed at home. • See how
Top 2 Ad Creative of Speedtest by Ookla
Ad Details ：
Headline ：Best Way To Test Internet Speed On Mobile
Text ：Check Internet Speed.
• See how 👇👇👇
Top 3 Ad Creative of Speedtest by Ookla
Ad Details ：
Headline ：Test your network's speed.
Text ：Are you getting the most from your current provider?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 134 | 53 | 39 |
| Popularity | 555 | 263 | 232 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 796 x 415 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 26 |
| Countries | Tunisia,Algeria | Algeria,India,Nigeria,Zambia,Philippines,Kenya,Ghana,Libyan Arab Jm,Lebanon | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Speedtest by Ookla in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Speedtest by Ookla's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Speedtest by Ookla, you can click the app name below to view related reports, or you can find more info in ASOTools.