Dunkin' Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dunkin''s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dunkin'.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dunkin'
App Name : Dunkin'
Logo：
OS : iOS
Network : Instagram,Facebook,Google Ads(Admob)
Developer : Dunkin' Donuts
Publisher : Instagram,Facebook,お寺がいいね 日本最大! 寺院6万件以上収録 御朱印集め,快阅小说 - 免费 全本 网络 小说,Ygolite,Happy garden of animals,宠物连连看-经典免费消除单机小游戏,Canasta - Card Game,Trial Xtreme 4 Moto Bike Game
Total creative ads during the time period : 1,080
Duration : 1,944
Popularity : 90,302
Check ASO Keywords of Dunkin'
2. Dunkin'’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dunkin' in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dunkin' in the recent period. As of 2021-03-16, among the Dunkin'‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Dunkin''s the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 98.91%,
Instagram's proportion is 1.09%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Dunkin'‘s network with the most ads is Google Ads(Admob) and its proportion is 85.71%.
3. Top 3 Ad Creative Analysis of Dunkin'
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dunkin'. We can see some advertising trends.
Top 1 Ad Creative of Dunkin'
Ad Details ：
Headline ：$1 Coffee for DD Perks Members
Text ：Getting your daily fill of Dunkin’ just got a whole lot easier with the Dunkin’ app. Order ahead and skip the wait • All users can place their order ahead through the app and skip the wait in store. • Save your favorite menu items to make ordering even faster! Join DD Perks and earn rewar...
Top 2 Ad Creative of Dunkin'
Ad Details ：
Headline ：$2 Medium Iced Coffee
Text ：Getting your daily fill of Dunkin’ just got a whole lot easier with the Dunkin’ app. Order ahead and skip the wait • All users can place their order ahead through the app and skip the wait in store. • Save your favorite menu items to make ordering even faster! Join DD Perks and earn rewar...
Top 3 Ad Creative of Dunkin'
Ad Details ：
Headline ：Free Coffee Wednesdays
Text ：Getting your daily fill of Dunkin’ just got a whole lot easier with the Dunkin’ app. Order ahead and skip the wait • All users can place their order ahead through the app and skip the wait in store. • Save your favorite menu items to make ordering even faster! Join DD Perks and earn rewar...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 184 | 155 | 180 |
| Popularity | 799 | 661 | 639 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 3 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dunkin' in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Dunkin''s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dunkin', you can click the app name below to view related reports, or you can find more info in ASOTools.