dミールキット Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the dミールキット's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps dミールキット.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of dミールキット
App Name : dミールキット
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : NTT DOCOMO
Publisher : Instagram,Facebook
Total creative ads during the time period : 115
Duration : 138
Popularity : 7,891
Check ASO Keywords of dミールキット
2. dミールキット’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser dミールキット in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of dミールキット in the recent period. As of 2021-03-08, among the dミールキット‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, dミールキット's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-08, dミールキット‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of dミールキット
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of dミールキット. We can see some advertising trends.
Top 1 Ad Creative of dミールキット
Ad Details ：
Headline ：【ドコモ公式】dミールキット
Text ：＼お試しセットが1,980円／
dミールキットが毎日の献立をご提案！ おうちごはんが最短5分で完成！
今なら、限定プレゼント付き♪
Top 2 Ad Creative of dミールキット
Ad Details ：
Headline ：【ドコモ公式】dミールキット
Text ：＼お試しセットが1,980円／
dミールキットが毎日の献立をご提案！ おうちごはんが最短5分で完成！
今なら、限定プレゼント付き♪
Top 3 Ad Creative of dミールキット
Ad Details ：
Headline ：【ドコモ公式】dミールキット
Text ：＼お試しセットが1,980円／
dミールキットが毎日の献立をご提案！ おうちごはんが最短5分で完成！
今なら、限定プレゼント付き♪
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 57 | 57 | 57 |
| Popularity | 165 | 165 | 164 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for dミールキット in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free dミールキット's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to dミールキット, you can click the app name below to view related reports, or you can find more info in ASOTools.